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Salary: USD 163,000 - 200,000 / annual
commercetools is seeking a Director of Demand Generation to lead the global strategy and execution for generating pipeline across target enterprise accounts. You will lead a multi-disciplinary team spanning Digital Marketing, Account-Based Marketing (ABX), Field & Regional Marketing, Corporate Events, and Web Experience, partnering closely with Sales and Revenue Operations to convert demand into predictable revenue.
Key responsibilities include:
• Design and execute an integrated, multi-channel global demand engine aligned with corporate ARR targets, market expansion goals, and key enterprise ICPs.
• Lead, mentor, and expand a high-performing global team across ABX, Field Marketing, Digital, Web, and Events—fostering a culture of experimentation, accountability, and commercial excellence.
• Architect targeted Account-Based Marketing strategies for enterprise accounts, driving both net-new logos and expansion within existing accounts across North America, EMEA, APAC, and LATAM.
• Establish a rigorous, data-driven approach to track end-to-end conversion rates, pipeline velocity, CAC, ROMI, and marketing-attributed/influenced pipeline across all channels.
• Serve as a core partner to Global Sales leadership, unifying marketing targets with sales pipelines, optimizing lead-to-opportunity handoffs, and continuously aligning GTM execution.
• Identify opportunities to scale marketing programs and outcomes by implementing new ways-of-working supported by AI capabilities.
• Manage the global demand generation budget, making agile resource-allocation decisions backed by ROI analytics and attribution models.
The role is hybrid, requiring three days per week in the Boston or London office.
Requirements:
• 10+ years of progressive demand generation leadership in enterprise B2B SaaS/software (experience in headless/composable commerce, middleware, or developer-centric infrastructure is a major plus).
• Proven experience leading and inspiring remote, cross-functional GTM teams across multiple regions and time zones.
• Mastery of modern enterprise GTM plays, multi-touch attribution, data analytics, and modern martech stacks (CRM, Marketing Automation, Intent Data engines).
• Strong business acumen with a passion for pipeline math, unit economics, and data-backed decision-making.
• Exceptional communication skills with demonstrated ability to align product, sales, finance, and executive stakeholders around unified growth goals.
• Genuine curiosity for using AI tools and capabilities to work smarter and more effectively, paired with a drive to learn and implement them within your team.
