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Addition Wealth is a fintech company on a mission to make personalized financial expertise inclusive and accessible to everyone. Backed by top fintech VCs including Barclays, Anthemis, and Nyca, the company has been recognized as one of Business Insider's 54 Promising Fintech Companies to Watch and selected as a World Economic Forum Top Innovator.
As Director of Consumer Marketing, you will lead the consumer marketing function, owning strategy and execution across all lifecycle and engagement channels. You'll plan and execute multi-channel consumer marketing campaigns from strategy through launch and post-campaign analysis. Key responsibilities include building and managing lifecycle and email marketing programs (onboarding, activation, retention, re-engagement flows), developing and testing offline tactics as part of an integrated engagement strategy, and segmenting/targeting end users based on behavior, product usage, and lifecycle stage.
You'll partner closely with Product on go-to-market initiatives for new features, including positioning, messaging, and launch plans. You'll also collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements. Regular reporting to the CMO on campaign performance, engagement metrics, and program impact is expected, along with continuous testing, measurement, and optimization to improve engagement and retention outcomes.
This is a high-ownership role in a lean environment where you'll wear multiple hats and drive results independently.
REQUIREMENTS:
- 5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company
- Comfortable working with AI and modern marketing tools; excited to use the latest tech to move faster and work smarter
- Resourceful and ownership-driven; able to figure things out and get things done without extensive hand-holding
- Expertise leveraging data to drive engagement and conversion
- Proven experience planning and running multi-channel campaigns
- Experience with direct mail or other offline/owned channels (strong plus)
- Comfort working cross-functionally with Product, Growth, and Client Success teams
- Strong analytical instincts; comfortable defining metrics, reporting on performance, and using data to guide decisions
- Excellent written communication skills; able to write and edit consumer-facing copy
- Experience marketing to end users within a white-label or B2B2C model (plus)
- Builder's mindset; comfortable in a lean, high-ownership environment
