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Salary: USD 185,000 - 230,000 / annual
Norm AI is an agentic law company that has pioneered Legal Engineering—a process enabling lawyers to build and supervise domain-specific AI agents using proprietary no-code software tools. The company serves clients with a combined $30 trillion in assets under management and is backed by Norm Law, LLP, an AI-native law firm advising leading institutions across private funds, private equity, venture capital, real estate, and financial regulation.
As Director of Brand Events, you will report to the Head of Marketing and own Norm's brand events strategy and execution end-to-end. Your mission is to establish events as a differentiated brand platform that strengthens market position and brings together influential figures shaping AI, law, regulation, and business.
Key responsibilities include: developing Norm's brand events roadmap with flagship programs and original event properties; identifying strategic opportunities where Norm should host, partner, sponsor, or create new experiences; leading executive forums, policy gatherings, and high-profile experiences; shaping programming, content, speakers, and guest lists to recruit influential participants; partnering with leadership and cross-functional teams on external positioning; managing budgets, timelines, vendors, production, and on-site delivery; and measuring impact through strategic relevance, audience quality, relationship value, and brand influence.
You will need significant experience developing and executing high-profile events for senior audiences, a track record of building events strategy (not just managing calendars), strong editorial and programming instincts, exceptional executive presence and credibility with stakeholders, and the ability to transform ambitious ideas into clear strategies and exceptional experiences. Nice-to-haves include familiarity with AI, legal technology, regulation, or complex enterprise categories, plus an established network across business, law, government, policy, technology, or academia.
Success milestones: by 30 days, understand Norm's brand, priorities, and existing commitments while building key relationships; by 60 days, present a prioritized brand events strategy with initial program concepts, target audiences, speakers, and budgets; by 90 days, establish a clear roadmap for flagship events and move the first priority program into execution.
The role is hybrid (3–4 days per week in New York City) with occasional travel for events and partnerships. All team members are expected to be fluent in AI, actively using it in day-to-day work to support thinking, creation, and problem-solving.
