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Reindeer AI is building an agentic AI platform that helps enterprises transform complex business workflows into AI-powered operations. We work with leading global companies to identify high-value workflows, deploy AI agents into real business environments, and help organizations move from experimentation to measurable enterprise impact.
We're hiring a Director of Brand & Communications to build and own our brand and narrative function from the ground up. This is a hands-on, strategic role ideal for someone who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with founders to define how Reindeer shows up in the world.
You will own brand and communications end to end: positioning and narrative, press strategy, founder visibility, and owned content. You will also build the function itself—hiring the team, establishing systems, and setting standards for how we show up everywhere that matters.
KEY RESPONSIBILITIES
Brand & Narrative Strategy: Own Reindeer's positioning and voice, turning it into a brand system that scales across campaigns, channels, and touchpoints. Conceive and run brand campaigns from big idea through assets and channel execution. Set editorial vision and voice guidelines that keep content on-brand as we scale.
Communications & Press Narrative: Own how Reindeer sounds to the press—messaging, story angles, and talking points behind pitches and interviews. Collaborate with our PR agency on media relations so earned coverage carries our narrative.
Social & Owned Channels: Own Reindeer's presence on social channels from strategy through execution, for both company and founders. Build the content engine that turns our thinking into a steady, distinct presence.
Founder & Executive Visibility: Turn founders into recognizable voices through bylines, podcasts, panels, and strategic opportunities. Ghostwrite, coach, and source opportunities that keep them visible without consuming their time.
Team & Function Building: Hire and grow the brand and comms function as we scale. Report directly into leadership and partner closely with founders, Sales, and Product on positioning and go-to-market.
REQUIREMENTS
- 8+ years in comms, PR, brand, content, editorial, journalism, or founder/executive visibility (or a portfolio strong enough to make years irrelevant)
- Track record of earned media and/or founder thought leadership: placements landed, bylines shaped, voices built
- Media instincts and ideally existing relationships; ability to identify what makes a story land and comfort pitching it yourself
- Portfolio or writing samples showing range and distinct voice: positioning you've shaped plus published work (essays, launches, campaigns, coverage) you can claim ownership of
- Excellent written English and high editorial standards
