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Salary: USD 195,000 - 240,000 / annual
Culture Amp is the world's leading employee experience platform, serving 25 million employees across 6,000+ companies. The company is backed by leading venture capital and recognized by Forbes as a top private cloud company.
You will lead marketing strategy and execution for North America, Culture Amp's largest region. This is a senior leadership role reporting to the VP of Growth Marketing, responsible for building and executing a data-driven regional strategy that drives new customer acquisition, expands the existing customer base, and strengthens the brand across the region.
Key responsibilities include:
- Develop and execute a data-driven North America marketing strategy aligned with regional growth targets
- Align marketing strategy with regional sales and customer experience (CX) teams to ensure pipeline generation and customer experience move together
- Build and maintain close partnerships with sales leadership, sellers, and SDR teams—critical to achieving pipeline and growth targets
- Lead, mentor, and develop a high-performing North America marketing team, building a culture of collaboration, accountability, and excellence
- Identify where AI tools can accelerate campaign delivery, content production, and reporting; embed them into team workflows
- Build team fluency with AI tools and lead change management for AI-enabled workflows
- Partner with fellow Growth Marketing leaders (demand generation, ABM, website, lifecycle marketing, SDR, and regional leaders from EMEA and APAC) to bring global programs to life in North America
- Partner with the broader global marketing organization (brand, comms, PR, social, solutions marketing)
- Own strategy and execution of regional events, trade shows, and webinars to generate high-quality leads
- Manage the North America marketing budget, optimizing resource allocation for best return
- Establish KPIs for marketing programs and use data-driven insights to test, adjust, and continuously improve regional strategy
The role is based in one of three hubs: Chicago, Austin, or New York. Culture Amp operates on a hybrid model, asking most employees to work from their local office an average of 2 days per week. Travel as required to support regional events and initiatives is a must.
REQUIREMENTS:
- 10+ years of experience in B2B marketing, predominantly in enterprise software or SaaS, with a strong track record in regional marketing and team leadership
- Demonstrated ability to build and execute data-driven regional marketing strategies that support growth from both new and existing customers
- Proven leadership and team management capabilities, with a history of leading cross-functional teams and driving alignment across departments
- Natural collaborator, comfortable working across sales, SDR leadership, and global marketing teams
- Comfortable working with AI tools in marketing execution, with enthusiasm and ability to help a team adopt them
- Proven experience strategically managing regional marketing budgets, optimizing spend and investing for best return
- Superior verbal and written communication skills, with ability to engage, influence, and inspire stakeholders at every level
- Ability to review and interpret business and marketing data, drawing insight and taking data-driven action using tools such as Salesforce, Looker, and Amplitude
- Bachelor's degree in Marketing, Business, or a related field (MBA or other advanced degree highly desirable)
- Willingness to travel as required to support regional events and initiatives
