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Salary: USD 195,000 - 240,000 / annual
Culture Amp is the world's leading employee experience platform, serving 25 million employees across 6,000+ companies. The company is backed by leading venture capital and recognized by Forbes and Fast Company for innovation.
You will lead marketing strategy and execution for North America, Culture Amp's largest region. Reporting to the VP of Growth Marketing, you will build and execute a data-driven regional strategy focused on new customer acquisition, expansion of existing customers, and brand strengthening. This is a senior leadership role with significant scope and accountability.
Key responsibilities include:
- Developing and executing a data-driven North America marketing strategy aligned with regional growth targets
- Aligning marketing strategy with regional sales and customer experience teams to ensure pipeline generation and customer outcomes move together
- Building and maintaining close partnerships with sales leadership, sellers, and SDR teams—critical to achieving pipeline and growth targets
- Leading, mentoring, and developing a high-performing North America marketing team with a culture of collaboration, accountability, and excellence
- Identifying and embedding AI tools to accelerate campaign delivery, content production, and reporting
- Building team fluency with AI tools and leading change management for AI-enabled workflows
- Partnering with fellow Growth Marketing leaders (demand generation, ABM, website, lifecycle marketing, SDR, and regional leaders from EMEA and APAC) to bring global programs to life in North America
- Aligning with global marketing (brand, comms, PR, social, solutions marketing)
- Owning strategy and execution of regional events, trade shows, and webinars to generate high-quality leads
- Managing the North America marketing budget and optimizing resource allocation for best return
- Establishing KPIs and using data-driven insights to test, adjust, and continuously improve regional strategy
The role is based in Chicago, Austin, or New York, with an expectation to work from the local Culture Amp office an average of 2 days per week. Travel is required to support regional events and initiatives.
REQUIREMENTS:
- 10+ years of B2B marketing experience, predominantly in enterprise software or SaaS, with strong track record in regional marketing and team leadership
- Demonstrated ability to build and execute data-driven regional marketing strategies supporting growth from new and existing customers
- Proven leadership and team management capabilities with history of leading cross-functional teams and driving alignment across departments
- Natural collaborator, comfortable working across sales, SDR leadership, and global marketing teams
- Comfortable working with AI tools in marketing execution, with enthusiasm and ability to help teams adopt them
- Proven experience strategically managing regional marketing budgets, optimizing spend and investing for best return
- Superior verbal and written communication skills with ability to engage, influence, and inspire stakeholders at all organizational levels
- Ability to review and interpret business and marketing data using tools such as Salesforce, Looker, and Amplitude
- Bachelor's degree in Marketing, Business, or related field (MBA or other advanced degree highly desirable)
- Willingness to travel as required
