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Director, Marketing Operations

Justworks - New York, NY, United States - In-office - posted 2026-09-09

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Justworks is seeking a Director of Marketing Operations to lead the transformation of its marketing function at a critical inflection point in the company's growth. This is a strategic leadership role responsible for building and scaling the systems, capabilities, and teams that enable Marketing to deliver maximum impact. You will own five core areas: (1) Demand Operations—designing customer experiences across all channels and managing handoffs to sales, partners, and self-serve paths; (2) Marketing Activation—owning the platform stack, build-vs-buy decisions, GTM system integration, and required capabilities; (3) Marketing Intelligence—ensuring the team understands business impact and can act on performance insights; (4) AI Capabilities—establishing safe, effective use of AI agents, including shared context, templates, human-in-the-loop rules, and observability standards; and (5) Cross-functional GTM—partnering with Engineering, Revenue Operations, Product, Data & Analytics, and Security to operate and build the growth engine. You will also hire, develop, and grow a team of senior individual contributors who set the standard for a modern, top-tier Marketing Ops function. This role operates within a matrixed structure and requires close collaboration with leaders across Revenue, Product, Technology, and Data. Justworks is a data-driven, entrepreneurial company focused on solving HR and payroll challenges for growing businesses. The culture emphasizes shared values (Camaraderie, Openness, Grit, Integrity, Simplicity), a supportive environment, and meaningful impact. You'll work alongside leaders in the startup community in a welcoming, casual setting with strong benefits and company retreats.

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