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Isar Aerospace, a fast-growing space technology company, is seeking a Director of Marketing & Branding to lead the company's marketing and brand function during an exciting growth phase. You will report to executive leadership and work closely with Sales, Government Relations, Product, and the Executive Leadership Team to develop and execute marketing strategies that strengthen brand positioning, generate demand, and accelerate commercial success in the European and international space sector.
You will lead a compact, high-performing marketing team and combine strategic thinking with operational excellence to build marketing capabilities that scale with the company's growth ambitions.
Key Responsibilities:
Brand Strategy & Positioning: Develop and refine Isar Aerospace's brand strategy, architecture, identity, and messaging framework. Ensure consistent brand application across all customer-facing channels, materials, events, and campaigns. Monitor market perception and competitor positioning to strengthen differentiation.
Marketing Strategy & Demand Generation: Define and implement comprehensive marketing strategies supporting revenue growth and customer acquisition. Develop targeted programs for institutional, governmental, defense, and commercial customer segments. Design and execute integrated campaigns across digital, content, event, and partner channels. Create measurable demand-generation initiatives that strengthen pipeline development.
Product Marketing & Commercial Enablement: Translate complex technical products and launch services into compelling market-facing narratives. Develop product positioning, messaging, and go-to-market strategies. Support sales and business development teams with customer-facing materials and competitive intelligence. Drive market intelligence efforts to identify customer needs and growth opportunities.
Events, Partnerships & Market Presence: Lead Isar Aerospace's presence at industry conferences, trade shows, and strategic forums. Develop marketing initiatives that strengthen visibility among key customer and institutional audiences. Oversee event strategy, sponsorships, and industry engagement activities. Establish partnerships that enhance brand visibility and support commercial objectives.
Digital Marketing & Content: Oversee the company's digital marketing ecosystem, including website, social media, marketing automation, and analytics. Lead creation of high-quality marketing content supporting brand awareness and customer engagement. Optimize digital performance through data-driven decision-making. Establish metrics and reporting frameworks that measure marketing effectiveness.
Team Leadership: Lead, develop, and empower a compact marketing team in an agile, collaborative environment. Build marketing capabilities, processes, and tools supporting continued growth and international expansion. Manage external agencies and strategic partners as required.
Requirements:
- Bachelor's or Master's degree in Marketing, Business Administration, Economics, or related field
- 10+ years of international experience in B2B or B2C marketing, product marketing, brand management, or commercial strategy
- Experience in space, aerospace, defense-tech, industrial technology, or high-tech sectors is a strong plus
- Proven ability to develop and execute marketing strategies that directly support revenue growth and customer acquisition
- Strong experience building and managing brands in technically sophisticated or emerging industries
- Demonstrated expertise in product marketing, value proposition development, and go-to-market execution
- Experience developing marketing programs targeting enterprise, government, institutional, or defense customers
- Strong analytical and data-driven mindset with experience measuring marketing effectiveness and business impact
- Exceptional ability to translate complex technical products into compelling customer-focused messages
- Experience leading and developing a small, high-performing team
- Strong commercial acumen and ability to work effectively across sales, product, engineering, and executive stakeholders
- High integrity, ownership mindset, and ability to thrive in fast-paced growth environments
- Willingness and ability to travel internationally as required
- Excellent written and verbal communication skills in English and German; additional languages are an advantage
