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Salary: USD 170,000 - 195,500 / annual
Braze is seeking a Director of Lifecycle Marketing to lead the next evolution of its lifecycle marketing function. This is a strategic people-leadership role managing a high-performing team while defining and executing lifecycle strategies that drive engagement, adoption, and retention across both prospect and customer audiences.
In this role, you will:
• Define and lead Braze's lifecycle marketing strategy across prospect and customer audiences, establishing vision, priorities, and roadmap connected to measurable business outcomes
• Build, lead, and develop a high-performing Lifecycle Marketing team, hiring talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking and accountability
• Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion
• Develop and scale product adoption strategies that help customers discover and realize value from Braze's evolving portfolio, with emphasis on AI capabilities
• Partner with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers and develop targeted programs that accelerate time-to-value and retention
• Lead development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys leveraging behavioral, account-level, and product usage data
• Establish a comprehensive lifecycle measurement framework connecting program performance to business outcomes including prospect conversion, pipeline contribution, product adoption, retention, and expansion
• Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that improve lifecycle performance
• Serve as strategic leader for Braze-at-Braze initiatives, exploring innovative applications of the platform and demonstrating customer engagement best practices
• Champion adoption of AI and emerging technologies within Lifecycle Marketing to improve personalization, experimentation, and operational efficiency
• Collaborate with Integrated Campaigns, Regional Marketing, and Demand Generation teams on prospect nurture strategies
• Partner with Customer Advocacy and Community teams to create coordinated customer experiences
• Establish scalable processes, systems, and cross-functional ways of working that enable team excellence and continuous capability evolution
You are a strategic, data-driven marketing leader who understands how to translate product innovation into meaningful customer value and connect engagement to measurable retention and expansion outcomes. You thrive on building both teams and programs, bringing strong lifecycle marketing perspective while remaining curious and collaborative about shaping its future.
REQUIREMENTS:
• 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams
• Proven track record developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization
• Strong understanding of SaaS customer journeys including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value
• Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams; familiarity with AI-powered products and evolving SaaS portfolios highly desirable
• Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with ability to translate complex data into actionable strategies
• Experience with customer engagement and marketing automation platforms (Braze, Marketo, or similar) and strong understanding of email, in-product messaging, SMS, and other lifecycle channels
• Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing's contribution to pipeline, customer value, retention, and business growth
• Strong executive communication skills with ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together
• Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity
