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Salary: USD 170,000 - 195,500 / annual
Braze is seeking a Director of Lifecycle Marketing to lead the next evolution of its lifecycle marketing function. This is a strategic leadership role that combines team building with program development across prospect and customer audiences.
In this role, you will:
- Define and lead Braze's lifecycle marketing strategy across prospect and customer audiences, establishing vision, priorities, and roadmap connected to measurable business outcomes
- Build, lead, and develop a high-performing Lifecycle Marketing team, including hiring, onboarding, establishing ownership, and fostering a culture of strategic thinking and accountability
- Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion
- Develop and scale product adoption strategies that help customers discover and realize value from Braze's evolving portfolio, with emphasis on AI capabilities
- Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers and develop targeted lifecycle programs
- Lead development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys using behavioral, account-level, and product usage data
- Establish comprehensive lifecycle measurement frameworks connecting program performance to business outcomes (prospect conversion, pipeline contribution, product adoption, retention, expansion)
- Build a culture of experimentation and continuous optimization through testing roadmaps
- Serve as strategic leader for Braze-at-Braze initiatives, exploring innovative applications of the platform
- Champion adoption of AI and emerging technologies within Lifecycle Marketing
- Collaborate with Integrated Campaigns, Regional Marketing, and Demand Generation teams on prospect nurture strategies
- Partner with Customer Advocacy and Community teams to create coordinated customer experiences
- Establish scalable processes, systems, and cross-functional ways of working
About Braze: Braze is the leading customer engagement platform empowering brands to deliver exceptional customer experiences. The company combines composable intelligence with BrazeAI to enable marketers to activate AI agents, models, and features across touchpoints for personalized, autonomous 1:1 customer engagement. Braze is recognized as a Leader in marketing technology, named a 2025 Best Companies To Work For by U.S. News and World Report, and certified as a Great Place to Work in the U.S., UK, Australia, and Singapore.
REQUIREMENTS:
- 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams
- Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization
- Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value
- Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams; familiarity with AI-powered products and evolving SaaS product portfolios highly desirable
- Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with ability to translate complex data into actionable strategies
- Experience with customer engagement and marketing automation platforms (Braze, Marketo, or similar) and strong understanding of email, in-product messaging, SMS, and other lifecycle channels
- Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing's contribution to pipeline, customer value, retention, and business growth
- Strong executive communication skills with ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together
- Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity
- Strategic, data-driven mindset with customer-centric approach and proven ability to translate product innovation into meaningful customer value
- Highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams
