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Salary: USD 175,000 - 211,000 / annual
Ro is a direct-to-patient healthcare company offering nationwide telehealth, labs, and pharmacy services through a vertically integrated platform. The company has helped millions of patients across nearly every US county since 2017 and is recognized as a top workplace in healthcare.
You will lead the development and execution of Ro's highest-priority integrated marketing campaigns, serving as the single accountable marketing lead for major consumer initiatives. This is a senior, hands-on role that bridges strategy and execution—you'll translate campaign objectives, audience insights, and creative concepts into cohesive strategies spanning paid, owned, and earned channels.
Key responsibilities include:
• Own integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and high-priority launches
• Translate campaign objectives and creative concepts into clear integrated strategies across all channels
• Identify opportunities to maximize creative concepts across channels, leveraging each channel's unique strengths
• Build campaign architecture: define channel roles, key moments, sequencing, dependencies, and how pieces work together
• Maintain a holistic view of the consumer experience to ensure cohesive campaigns
• Orchestrate cross-functional teams across Brand, Product Marketing, Growth, Communications, and other functions
• Partner with Product Marketing to understand consumer insights and product claims
• Work closely with Brand to pressure-test creative concepts and identify cross-channel opportunities
• Establish priorities, roles, decision points, dependencies, timelines, and operating rhythms
• Anticipate risks and resolve cross-functional blockers
• Develop repeatable approaches to integrated campaign planning
• Push teams to think beyond individual channel deliverables
• Create feedback loops after launches to inform future campaigns
• Personally drive work from strategy through execution rather than relying on a large team
• Move fluidly between strategic thinking and executional detail
• Lead through influence and build trust across teams with different priorities
You'll be equally comfortable shaping strategy for major campaigns and getting into execution details. Directors at Ro are both leaders and operators; this role will initially be an individual contributor with significant cross-functional leadership responsibility.
Requirements:
• 10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles within high-growth consumer, DTC, or digitally native businesses
• Track record of personally leading large, cross-channel consumer campaigns from strategy through launch with clear examples of your role and impact
• Experience orchestrating campaigns across paid, owned, and earned channels with fluency across disciplines
• Strong consumer and creative judgment; ability to identify opportunities to maximize creative concepts across channels
• Experience partnering with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams
• Exceptional cross-functional leadership skills; ability to create alignment, make decisions, resolve ambiguity, and hold teams accountable without reporting lines
• Strong operational instincts and attention to detail
• Experience operating in lean, fast-moving organizations where senior leaders both set direction and execute
• Low ego and high ownership; willingness to do whatever it takes to get campaigns to market successfully
