SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 130,000 - 160,000 / annual
Precision AQ is seeking a Director of Integrated Marketing to lead a comprehensive marketing strategy that connects thought leadership, digital activation, demand generation, campaigns, events, account-based programs, and sales enablement into a cohesive, measurable approach. This is a strategic leadership role for a builder and modernizer who brings commercial acumen, data-driven decision-making, and emerging technology expertise to enhance marketing effectiveness and position Marketing as a growth driver across the organization.
Key Responsibilities:
- Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts; develop briefs, messaging, customer journeys, channel plans, and activation calendars
- Align thought leadership strategy and editorial plan with marketing and practice teams; partner with subject matter experts to develop differentiated perspectives across customer segments and solutions
- Transform expert insights into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets
- Direct digital strategies across website, email, social media, search, paid media, and marketing automation to increase reach, engagement, and qualified demand
- Connect conference and event marketing to campaigns before, during, and after key industry moments
- Partner with commercial leaders and sales on account-based programs, ICP targeting and segmentation, and client engagement strategies
- Maintain consistent brand storytelling and editorial quality across all channels
- Partner with practice area leaders and subject matter experts on paid and earned media strategies to increase brand visibility, promote thought leadership, and drive audience engagement
- Design and lead segmentation and targeting of priority clients and buying centers; deliver personalized campaigns and account-specific content to increase penetration and opportunity creation
- Utilize AI tools to orchestrate workflows, data outputs, and scheduling
- Track and manage KPIs using HubSpot, Salesforce, and campaign data to report engagement, MQLs, opportunity influence, and funnel progression; optimize based on results
- Travel up to 10% as needed
Requirements:
- 8+ years in integrated marketing, digital marketing, content strategy, or related roles, ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets
- Bachelor's degree or equivalent combination of education and relevant professional experience
- Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement
- Strong marketing and communications skills; ability to translate complex subject matter into compelling client-facing narratives
- Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys
- Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams
- Comfort with campaign analytics, lead generation, and commercial funnel reporting; HubSpot and Salesforce experience preferred
- Proficiency with HubSpot, Salesforce, digital marketing tools (e.g., Demand Base), account-based marketing programs, and AI marketing tools
