SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Sandbox VR is the world's leading location-based virtual reality entertainment company, operating a global network of immersive VR experiences. As Director of Growth Marketing, you will lead all growth marketing strategy and execution for the brand's corporate and franchise locations worldwide.
You will own the complete growth marketing function, responsible for driving profitable revenue expansion across the retail network. Your core responsibilities include:
**Strategic & Execution Leadership:**
- Lead growth strategy and paid media execution across Meta, Google, TikTok, and emerging channels, allocating investment based on incremental bookings, acquisition costs, contribution margin, location capacity, and location-level profitability.
- Drive creative experimentation in partnership with Content and Marketing teams, developing and testing compelling concepts using guest reactions, gameplay, creators, and audience insights. Build a disciplined testing process that scales successful concepts across corporate and franchise locations.
- Own measurement and analytics: connect marketing budget, booking behavior, customer data, and store economics using incrementality testing, cohort analysis, and clear reporting to guide investment decisions.
**Revenue & Capacity Optimization:**
- Partner with Operations and Finance to increase same-store sales, fill available capacity, and tailor marketing investment to local and seasonal daypart demand.
- Improve booking conversion by partnering with the website product team to test and optimize landing pages, experience discovery, and the booking journey.
- Increase repeat visits by developing email, SMS, referral, and reactivation programs that bring guests back for new experiences and social occasions.
**Franchise Growth Systems:**
- Build scalable franchise growth systems by developing campaigns, playbooks, tools, benchmarks, and reporting that help franchise partners generate local demand while maintaining brand consistency.
- Scale launches and local acquisition by partnering with franchise success managers to build repeatable campaigns for store openings, experience launches, and group events.
- Influence and support franchise partners by translating performance data into practical recommendations, building alignment through clear communication, measurable results, and strong understanding of store-level economics.
Success is measured by profitable same-store sales growth, improved acquisition efficiency, strong booking conversion and repeat visit rates, successful new location and experience launches, high franchise-partner adoption of growth programs, and clear visibility into marketing ROI at system and location levels.
**Requirements:**
- 10+ years of growth marketing experience with a proven track record of driving profitable consumer revenue and leading teams, agencies, or both.
- Deep, hands-on expertise in paid media, budget allocation, and creative testing.
- Experience growing a multi-location, hospitality, entertainment, retail, or other capacity-constrained consumer business.
- Strong analytical skills across attribution, incrementality, conversion, retention, contribution margin, and unit economics.
- Evidence of turning customer insights into successful creative concepts and new acquisition opportunities.
- Experience improving booking or purchase funnels and partnering on lifecycle marketing.
- Ability to move between strategy and hands-on execution in a lean environment and work effectively with Finance, Operations, creative teams, and franchise partners.
- Practical AI fluency: demonstrated experience using AI for campaign analysis, creative development, and experimentation, with judgment to validate outputs against source data and measured results.
