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Snowflake is seeking a Director of Global Marketing Operations to lead the company's global marketing strategy, platforms, and teams. This role emphasizes scalable process design, intelligent automation, and cohesive platform architecture to deliver high-volume, world-class campaigns and stakeholder services across regions.
The Director will own the vision and evolution of Snowflake's marketing platforms, ensuring tools like Salesforce, Marketo, Demandbase, Clay, and others operate as an integrated ecosystem. You will lead the implementation of an agentic marketing operations strategy, identifying opportunities to replace manual, time-consuming work that improves efficiency for direct and cross-functional teams. You'll audit and modernize the marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions, and partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions.
You will design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement, resulting in a proactive lead monitoring process that ensures lead target achievement. You'll own the operational framework for Snowflake's global email and lifecycle strategy, ensuring consistency, compliance, and scalability, incorporating first and third-party data to operationalize real-time personalization. You will drive experimentation and optimization with a focus on repeatable impact and translation of insights into deliverables.
Strategic responsibilities include managing the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds. You'll monitor and report on marketing performance against targets, providing insights and recommendations for improvement, and align the marketing organization's annual and quarterly targets with Snowflake's sales organization in partnership with Marketing Intelligence.
You will lead, develop, and scale a high-performing global Marketing Operations team, manage agency and external partners as an extension of the team with clear ownership and accountability, and manage change effectively by communicating and aligning on operational changes and new initiatives across the marketing organization.
REQUIREMENTS:
- 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments
- AI-forward mindset with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort
- Deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact
- Experience managing agency and contract resources strategically to extend team capacity and accelerate modernization
- Track record leading the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)
- Highly fluent in translating complex data into clear insights that drive executive decision-making
- Ability to define global operating models, drive alignment with senior stakeholders, and land change across distributed teams
- Proficiency with: Salesforce Sales Cloud administration, reporting & dashboarding; Marketo marketing automation; Outreach sales engagement administration; Snowflake; LeanData lead routing; ZoomInfo and other best-in-class data providers; Demandbase; Workato; Clay
