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Hippocratic AI is seeking a Director of Events Strategy & Experiences to build and lead an experience-driven events function that drives measurable business growth. This role combines strategic leadership, creative experience design, and operational execution.
You will set the vision for how events support account-based marketing, deepen customer and executive relationships, and contribute to pipeline generation. You'll lead a lean team and leverage AI agents and automation to expand reach, personalization, and impact across national conferences, trade shows, executive dinners, and Customer Advisory Boards.
Key responsibilities include:
- Define event strategy aligned with sales, partner, and segment priorities, with clear business outcome metrics
- Create differentiated clinical-AI experiences that elevate Hippocratic AI's brand and clinical credibility with target ICPs
- Own measurement of sourced and influenced pipeline, cost per qualified meeting, and event ROI
- Build a scalable account-based marketing approach using AI account scoring, buying-group mapping, and personalized targeting
- Lead and coach a lean team across strategy, experience design, and execution
- Deploy AI agents and workflows for invitations, briefing books, personalized agendas, CAB synthesis, recaps, and follow-up
- Turn event sessions and conversations into reusable content and actionable insights
- Manage budgets, vendors, and logistics with precision
- Ensure executive leaders are fully briefed with clear expectations and ROI tracking
- Collaborate with Marketing, Sales, Product, Customer Success, and clinical leadership
The role is US-based with flexibility across multiple markets. Expect regular travel of 25-40%. Specific placement and regional alignment will be determined during hiring based on customer proximity and your location.
REQUIREMENTS:
- 10+ years leading event or experiential marketing at a strategic level, with ownership of program direction and business outcomes
- Bachelor's degree required
- Track record of designing and delivering differentiated, high-impact client and executive experiences
- Strong commercial acumen with demonstrated success connecting events to pipeline, revenue, and measurable business outcomes
- B2B marketing experience in SaaS, healthcare, professional services, or technology
- Hands-on experience building AI agents and automations for targeting, personalization, synthesis, and follow-up
- Executive presence and ability to serve as credible thought partner to marketing, sales, and clinical leadership
- Experience leading and developing a lean team across strategy and execution
- Strong vendor management, budget, and event logistics expertise
- Evidence of expanding event capacity and improving follow-through without proportional headcount growth
- Ability to work remotely and travel frequently
PREFERRED:
- Experience supporting partner co-sell motions
