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Salary: USD 130,000 - 190,000 / annual
IPSY is seeking a Director of E-Commerce Growth & Marketplace Partnerships to lead strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms. This role operates as a general manager for partner brands, driving profitable revenue growth while coordinating cross-functional resources including marketing, merchandising, operations, sourcing, and logistics.
Key Responsibilities:
Marketplace Growth & Revenue Ownership: Own revenue and profitability across Amazon, TikTok Shop, and other third-party commerce platforms. Develop and execute strategies to scale partner brand sales, drive profitable growth through optimized merchandising and pricing, and identify expansion opportunities across additional e-commerce channels.
Social Commerce & Creator Architecture: Architect the TikTok Shop Affiliate strategy, managing the Affiliate Center and creator-led "Live Shopping" funnels. Partner with creative teams to produce algorithm-first content that reduces purchase friction.
Brand Partnership Management: Serve as the primary strategic partner and operator for supported brands, acting as a GM coordinating resources across marketing, operations, sourcing, and logistics. Build strong relationships with partner brands and ensure alignment on strategy and performance.
Marketplace Operations & Merchandising: Own marketplace merchandising strategy including product assortment, content optimization, promotions, and launches. Manage storefronts and listings for discoverability and conversion. Oversee account health, platform compliance, Brand Registry, and IP protection.
Marketing & Performance Optimization: Manage and optimize paid marketing investments across Amazon and TikTok Shop. Develop data-driven strategies to improve CAC, ROAS, and contribution margin. Monitor Share of Voice metrics and partner with growth marketing teams.
Inventory Planning & Forecasting: Lead demand forecasting and inventory planning to support growth while minimizing stockouts and excess inventory. Manage product lifecycle planning including launches and restocks.
Operational Leadership: Build scalable processes and operating frameworks. Work cross-functionally with finance, supply chain, creative, and marketing teams. Partner with finance on budgets, forecasting, and profitability monitoring.
3PL & Logistics Optimization: Oversee 3PL relationships supporting partner brands. Identify opportunities to improve logistics efficiency and reduce costs. Ensure seamless coordination between brands, warehouse partners, and marketplaces.
Strategic Growth Initiatives: Identify and execute creative growth opportunities leveraging IPSY's competitive advantages. Develop scalable systems and playbooks for onboarding new partner brands. Evaluate marketplace trends and opportunities.
Reports to the Chief Business Development Officer. Remote position available across 17 U.S. states where IPSY has business presence (Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Utah, Washington). Heavy preference given to Los Angeles, CA area candidates.
Requirements:
- 10+ years of experience in e-commerce, marketplace management, or digital commerce
- Deep experience with Amazon marketplace operations and performance marketing
- Experience scaling brands on TikTok Shop or emerging social commerce platforms
- Proven track record of driving profitable revenue growth on third-party marketplaces
- Strong experience with inventory planning, forecasting, and supply chain coordination
- Proficiency in AI-driven personalization tools and advanced marketplace analytics
- Experience managing P&L ownership or GM-style responsibilities
- Ability to build operational frameworks and scalable processes
- Strong analytical and financial modeling skills, specifically relating to blended ROAS and omni-channel LTV
- Experience managing cross-functional teams and external partners
