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Odeko is seeking a Director of E-commerce to lead the end-to-end business operations of its ~$40–50M Shopify-based e-commerce platform serving independent coffee shops, cafes, and food establishments. You will own the full P&L, accountable for revenue growth and contribution margin expansion. This is a general manager role where you set commercial strategy, run day-to-day operations, and lead a cross-functional team spanning merchandising, site experience, and analytics.
Key responsibilities include: owning the e-commerce P&L and driving balanced growth and margin expansion; defining and executing commercial strategy across customer acquisition, conversion, AOV, and retention; managing product assortment, pricing, and promotional strategy on Shopify; owning the on-site experience, conversion UX, and Shopify roadmap; leading forecasting, demand planning, and analytics; and partnering with Marketing (dotted-line) on demand generation and brand, and with Operations on fulfillment and supply.
In the first 6 months, you will strengthen business execution by shipping measurable improvements to conversion, AOV, and retention; establish operating rhythms for merchandising, site, and analytics; and develop a credible growth plan that expands revenue while holding or improving contribution margin.
You bring deep, hands-on experience running a Shopify-based B2B e-commerce business; a track record of scaling an e-commerce business through a growth inflection; ownership of an e-commerce or business-line P&L with comfort making growth-vs.-margin trade-offs; full-stack e-commerce fluency across merchandising, conversion, and analytics; proven ability to lead through influence with dotted-line partners; strong analytical rigor and data-driven decision-making; deep command of e-commerce digital advertising tools and performance economics; and a strong grasp of customer flows across the funnel.
