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VAST Data is seeking a Director of Digital Demand Generation & Growth Marketing to lead the Paid Media and Campaigns team and build a modern, AI-powered demand engine. This is a revenue-focused leadership role responsible for generating qualified pipeline through digital marketing channels.
Key responsibilities include owning digital demand generation strategy across paid media and integrated campaigns; leading and developing the Paid Media, Campaign, and Content Operations team; driving net new lead generation and marketing-sourced pipeline; and optimizing the entire demand funnel from Lead through MQL to SQO, with focus on improving conversion rates and pipeline velocity.
You will manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels, while leading the Content Operations function to ensure content lifecycle management, CMS governance, and repurposing workflows are optimized to fuel paid media and campaign performance. The role emphasizes building a culture of testing, measurement, and continuous optimization using data and attribution.
Cross-functional partnership is essential—you'll work closely with Product Marketing, Field and Event Marketing Managers, Communications, Organic Social team, and Marketing Operations to maximize pipeline impact. A key differentiator is leveraging AI and automation to improve campaign execution, lead management, and marketing efficiency.
The ideal candidate understands how AI is transforming demand generation and has experience building or deploying agentic AI solutions, including systems that autonomously optimize paid campaigns, recommend budget allocation, improve lead routing, identify funnel bottlenecks, and create closed-loop optimization between marketing performance and CRM data. Success is measured by business outcomes and revenue contribution, not marketing activity.
