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UiPath is seeking a Director of Demand Generation to own the demand generation strategy and execution for the South Europe region. In this role, you will work closely with Sales and other Go-To-Market and Global Marketing functions to drive pipeline growth, strengthen marketing's contribution to revenue, and ensure regional activities align with broader business objectives.
Key responsibilities include defining and executing demand generation strategy aligned to business goals, owning pipeline targets and ensuring marketing contribution to revenue, leading demand generation teams and/or major program areas, and partnering with sales leadership and executive stakeholders. You will use data and insights to optimize marketing strategy and investment, drive innovation to improve demand generation effectiveness, and ensure alignment between global strategy and regional execution.
You bring 10+ years of experience in marketing or demand generation, with proven experience leading teams and/or large programs. You possess strong leadership, communication, and decision-making skills, with deep expertise in B2B demand generation and digital marketing. You have a track record of defining and executing strategic demand programs aligned to business objectives, and you excel at using data, market insight, and business context to shape strategy and investment decisions. You are skilled at driving cross-functional alignment at the leadership level to deliver business outcomes.
UiPath values diverse backgrounds and experiences. The company offers flexibility in when and where work gets done, with hybrid, office-based, and remote arrangements varying by team and business needs.
