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Salary: USD 188,500 - 235,250 / annual
CircleCI is seeking a Director of Demand Generation & Lifecycle to build and scale demand for their developer-first CI/CD platform. This is a hands-on leadership role with direct impact on how developers discover, evaluate, and adopt CircleCI.
You will own demand generation strategy across self-serve and sales-assisted funnels, leading a high-performing demand gen team (internal and contractor). Key responsibilities include:
**Demand Strategy & Leadership**
- Own demand generation strategy across self-serve and sales-assisted funnels
- Lead and grow a high-performing demand gen team (internal and contractor)
- Partner with Sales and RevOps on ICP definition, segmentation, pipeline targets, and handoff design
**Developer-Centric Campaigns**
- Build multi-channel programs for technical audiences: paid search, paid social, developer communities, technical content, webinars, events, and partner-driven initiatives
- Design and execute ABM programs targeting mid-market and enterprise accounts with tailored campaigns for key personas, coordinating closely with SDRs and AEs
- Own lifecycle programs that drive activation, retention, and expansion by connecting product usage signals to marketing plays across the full customer journey
**Analytics, Attribution & Optimization**
- Own pipeline, revenue, and funnel reporting across all motions
- Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation
- Partner with RevOps to ensure clean data, accurate attribution, and scalable systems
**Cross-Functional Collaboration**
- Partner closely with SEO, Website, and Social teams to align on integrated programs
- Work closely with Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows
CircleCI is the world's largest CI/CD platform, processing more than 3 million jobs a day. The company is venture-backed and headquartered in San Francisco with a global remote workforce.
**Requirements**
- 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution
- Background in developer tools, cloud infrastructure, or a technical platform; you understand how developers evaluate and adopt products
- Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from self-serve adoption to paid commercial and enterprise
- Experience managing the handoff between self-serve and sales-assisted motions; you've designed the qualification logic, not just inherited it
- Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions
- Hands-on experience with tools like HubSpot, Clay, Gong, Claude, 6sense, Linear
- Preferred: experience running demand gen at a developer-centric company with a clear point of view on what works for that audience; ownership of both PLG funnel and sales-assisted pipeline programs at the same company; track record of developing direct reports
