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DocuSign is seeking a Director of Demand & Field Marketing for New Business in EMEA. This is a hybrid role based across Dublin, Paris, Munich, and London, with a minimum 2 days per week in-office expectation.
In this role, you will own the regional strategy for scaled prospect programs that create and accelerate new business pipeline and increase Intelligent Agreement Management attachment to new business opportunities. You will translate prospect needs and business challenges into audience strategies, messaging, content requirements, and integrated campaign blueprints that country teams can localize and execute.
Key responsibilities include:
- Owning the EMEA NewCo marketing strategy, quarterly plans, and program roadmap across Sales-Led, PLG, and partner motions
- Leading the NewCo Big Rock initiative and building integrated, repeatable program blueprints across email, in-product communications, webinars, events, paid media, content, and sales-led outbound programs
- Translating prospect personas, business challenges, buying triggers, and objections into differentiated messaging and content requirements
- Establishing operating partnerships with SDR leadership, Product-Led Growth, HQ Marketing, Sales Development, Market Development, Sales Leadership, Product Marketing, Performance Marketing, and Partner Marketing
- Working closely with UKI, France, and DACH country-based unit marketers to shape and localize programs and coordinate country execution
- Identifying and optimizing levers that generate pipeline, and running monthly NewCo business reviews covering traffic, engagement, handraisers, meetings, conversion, SQOs, pipeline GNACV, closed-won GNACV influence, IAM attachment, ROI, lessons learned, and actions
You will report to the Senior Director, Demand & Field Marketing and partner closely with Product-Led Growth, HQ marketing, Sales Development, Market Development, Account Executives, Product Marketing, Performance Marketing, Events, and regional country marketers to improve traffic, engagement, conversion, and pipeline outcomes.
Requirements:
- Bachelor's degree in business, marketing, or a related field, or equivalent relevant experience
- 12+ years of experience in B2B SaaS, cloud technology, demand generation, field marketing, growth marketing, or a related business leadership role
- Experience designing and implementing end-to-end new-logo or prospect acquisition programs across multiple channels and sales motions
- Experience leading cross-functional planning, business reviews, accountability frameworks, and operating rhythms, including insight gathering, action tracking, and performance follow-up
- Experience partnering with Sales Development, Market Development, Sales Leaders, Product Marketing, Product-Led Growth, Partner Marketing, and regional marketing teams to drive pipeline and sales performance
- Experience using data, customer insight, and performance metrics to identify opportunities, improve conversion, and make decisions
Preferred qualifications:
- MBA or other advanced degree
- Cloud or SaaS marketing experience in a multi-market or international organization
- Knowledge of multiple sales methodologies, sales techniques, and sales best practices
- Proven track record of improving pipeline creation, conversion, sales performance, or revenue outcomes
- Experience with SEO, GEO, AIO, digital demand generation, product-led growth, or partner-led growth
- Exceptional communication, interpersonal, and collaboration skills with ability to build relationships and influence across all levels of a cross-functional organization
- Proactive, action-oriented approach with strong problem-solving skills and comfort working through ambiguity
