SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Kaseya is seeking a Director of Customer Marketing Commercial to lead an integrated, multi-channel customer marketing strategy focused on driving product adoption, renewals, retention, and expansion revenue. This is a people-management role overseeing a team of customer marketing professionals.
Key responsibilities include:
• Lead and develop a customer marketing team, fostering accountability, continuous learning, and high performance.
• Design and own a quarterly customer expansion campaign plan focused on adoption, retention, and incremental revenue growth with clear success metrics.
• Direct end-to-end campaign delivery across Creative, Digital, Social, Content, Marketing Operations, Customer Success, and Sales—setting priorities, resolving blockers, and holding teams accountable.
• Champion the use of product usage data, customer insights, automation, and AI-driven analytics to identify expansion signals and optimize engagement across the customer journey.
• Own expansion MQLs and revenue influence as primary KPIs; build strategic frameworks connecting marketing activity to measurable pipeline impact.
• Partner with Sales and Customer Success leadership to ensure expansion-ready accounts are properly nurtured, prioritized, and followed up on, with joint accountability for conversion outcomes.
• Oversee a comprehensive customer webinar and enablement program—managing content strategy, speakers, scheduling, and follow-up workflows to drive measurable outcomes across onboarding, adoption, cross-sell, and upsell.
• Collaborate with Product Marketing to shape expansion-focused content strategy aligned to customer needs and product maturity.
• Work with Marketing Operations to design, optimize, and govern automated nurture flows, trigger logic, and attribution reporting.
• Define reporting cadence and account-level intelligence (intent signals, campaign performance, engagement data) that informs account planning, renewal strategy, and expansion opportunities across the GTM organization.
Kaseya is a leading provider of AI-powered IT management and cybersecurity software serving Managed Service Providers (MSPs) and internal IT organizations globally. Backed by Insight Partners, the company has experienced sustained double-digit growth, supports customers in 20+ countries, and manages over 15 million endpoints worldwide.
