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Director, CRM Sales

ServiceNow - Soborg, Denmark - Hybrid - posted 2026-09-15

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ServiceNow is seeking a Director, CRM Sales to lead rapid expansion of its CRM product lines across the Nordics region. This is a people-management role reporting to Global Business Unit Sales Leadership, responsible for building, leading, mentoring, and developing a team of CRM Account Executives to drive new business sales growth. Key Responsibilities: - Lead a team of CRM Account Executives to drive rapid new business sales growth in the Nordics region - Build and execute sales strategy in conjunction with Field Sales, Pre-Sales Leadership, Professional Services, Marketing, Alliances & Channels, and Sales Operations teams - Serve as central conduit between Global Business Unit Sales Leadership and Field Sales Leadership - Actively engage in territory planning, relationship development, and opportunity development; assist Sales Directors and Field Sales Teams in closing deals - Recruit, coach, and mentor team members to drive excellence - Develop territories and quotas for the sales team; communicate performance expectations - Manage and report accurate forecasts and pipelines locally, within EMEA, and to Global business units - Achieve annual sales goals on quarterly and annual basis - Build effective working relationships with Solution Consulting, Product Development, Customer Outcomes, Partners, Marketing, and ServiceNow executive team ServiceNow is a global market leader with an AI-enhanced cloud platform serving over 8,100 customers, including 85% of the Fortune 500. The company emphasizes flexible work personas and distributed collaboration. Requirements: - Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving - Extensive track record of new business sales success with CRM Solutions, including presentation and negotiation skills at C-Level - CRM SaaS experience essential; PaaS experience preferred - 4+ years as a sales leader with prior success as a CRM Sales executive - Prior experience in both direct sales and sales overlay capacities - Strong collaborator across multiple disciplines - Proven success recruiting, coaching, and managing exceptional sales teams - Strong strategic thinking with analytical and financial planning skills to meet and exceed quotas - Experience in planning and organization - Public speaking experience and comfort presenting to large audiences with credibility - Track record using social media to enhance brand messaging - Experience driving sales processes and building effective relationships with Sales Operations - Ability to build long-term strategic and senior-level relationships - Ability to adapt and work effectively in rapidly changing, growing environments - Strong business and financial acumen - Fluency in English and one regional Nordic language

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