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Bumble is seeking a Director of Core Markets - Integrated Marketing to lead strategy and performance across its portfolio of established international markets. Reporting to the VP of International Markets, you will define what it takes for Bumble to win in these core markets, protecting and strengthening market position while identifying opportunities for sustainable growth, cultural relevance, and brand leadership.
This is a senior leadership and people management role. You will lead and develop a team of market leaders, setting clear strategic direction while empowering them to translate Bumble's global strategy into locally relevant, insight-led market plans. You are expected to be a strategic and empathetic leader who coaches teams, navigates complexity, challenges established approaches, makes difficult prioritization decisions, and creates an environment where people have clarity, autonomy, and support to do their best work.
Key responsibilities include: owning strategy and performance of the International Core Markets portfolio with a clear long-term vision; leading and developing a high-performing team of market leaders; driving alignment across the portfolio to ensure teams stay focused on priorities and adapt quickly; regularly assessing performance and making deliberate prioritization and investment choices; establishing clear success measures and championing a culture of measurement and learning; using performance and consumer insights to challenge assumptions and evolve strategies; building strong partnerships with Global Marketing, Creative, Media, Product Marketing, Growth, Communications, Partnerships, and Research & Insights teams; communicating portfolio performance, priorities, risks, and opportunities to senior leadership; building a high-performing and inclusive team culture grounded in trust, accountability, openness, and mutual respect; and contributing to the broader International organization by sharing frameworks, learnings, and strategic perspectives.
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center. The platform enables people to build healthy and equitable relationships through Kind Connections, spanning dating (Bumble Date), friendship (BFF), and the legacy Badoo platform.
REQUIREMENTS:
- Bachelor's degree; MBA or Master's is a plus
- 12+ years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
- Significant experience in senior brand, integrated, strategic, or market marketing leadership roles, ideally within consumer technology, lifestyle, entertainment, or other culturally driven brands
- Proven experience leading multiple markets, business units, or a complex portfolio, with accountability for setting strategy, determining priorities, and driving measurable business and brand outcomes
- Strong people leadership experience with demonstrated ability to coach and develop high-performing teams and managers
- Strong strategic thinking with ability to move between portfolio-level view and individual market dynamics
- Demonstrated ability to diagnose complex market challenges by synthesizing information and translating insights into clear strategic choices
- Strong commercial and analytical judgment with experience using data, measurement, and ROI frameworks to inform prioritization and investment decisions
- Deep understanding of integrated marketing and the role of brand, media, creators, partnerships, communications, experiential, product marketing, and growth in driving brand and business outcomes
- Understanding of international marketing and the balance between global consistency and meaningful local relevance
- Proven ability to influence and align senior cross-functional stakeholders
- Excellent executive communication skills
- Ability to operate effectively in a fast-moving environment
- Excellent relationship building, communication, presentation, and interpersonal skills
