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Dataminr is seeking a strategic Director of Content Marketing & Social Media to report to the VP of Brand and Communications. You will own end-to-end content strategy and the content roadmap, positioning Dataminr as a leader in real-time AI-powered intelligence. This role combines strategic vision with hands-on execution across content development, social media strategy, and performance measurement.
Key responsibilities include: developing and executing a comprehensive content strategy spanning blogs, whitepapers, reports, case studies, and videos; creating and managing a social media strategy that drives brand awareness, audience growth, and demand generation with regional focus (primarily EMEA); amplifying employer brand and executive thought leadership through coordinated content and social campaigns; establishing AI-powered workflows and best practices for the content team to ensure consistency and compliance; and measuring performance through organic traffic, SEO, engagement, conversions, and lead metrics.
You will conduct stakeholder interviews with customers and thought leaders to fuel content ideation, serve as an evangelist for Dataminr's brand, and leverage AI tools to accelerate content production without sacrificing editorial quality. This role requires coordinating across marketing, sales, product, PR, and digital teams to align content with business priorities and extend reach through earned, owned, and paid channels.
Required qualifications: BS/MS in Marketing or related field (journalism experience a plus); 8+ years demonstrating success in content strategy, asset development, and demand generation; B2B technology background, preferably SaaS at scale; strong track record in performance analytics and data-driven optimization; excellent written and verbal communication skills; ability to manage external content resources and stay current on industry trends. You should be comfortable presenting insights to senior management and coordinating across multiple organizational teams.
