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Salary: USD 198,720 - 260,820 / annual
Oscar Health is seeking a Director of Consumer Growth & Product Marketing to lead consumer-focused growth initiatives across Lucie Health and HealthInsurance.org (HIO.org). This is a strategic leadership role that combines product marketing, consumer acquisition, and performance marketing expertise to drive awareness, acquisition, engagement, and enrollment.
In this role, you will own the complete consumer marketing strategy, translating business goals into an integrated marketing roadmap with clear priorities, investment plans, and performance targets. You'll identify and evaluate growth opportunities across consumer segments and channels to drive sustainable acquisition and customer lifetime value. Working closely with product and technology teams, you'll shape the consumer experience, influence the product roadmap, and prioritize enhancements that improve adoption, conversion, and revenue.
Key responsibilities include developing and executing digital acquisition campaigns across paid search, paid social, display, events, and other channels, measuring performance against conversion, CAC, lead quality, and ROI. You'll leverage consumer insights, analytics, and marketing performance data to inform product requirements and growth decisions. You'll also partner with corporate marketing, creative, operations, and external partners to develop and test messaging, creative strategies, and audience initiatives that strengthen brand awareness.
The role requires strong cross-functional collaboration with product, analytics, operations, and creative teams. You'll report to the Head of Lucie Marketing. This position is based in the New York office with a hybrid schedule requiring 3 days in-office per week, with Thursdays as a mandatory in-office day.
Requirements:
- 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing
- Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs
- Strong understanding of digital analytics, conversion optimization, and marketing measurement
- Experience working cross-functionally with product, analytics, operations, and creative teams
- Strong project management and communication skills
- Healthcare, insurance, financial services, or other consumer-focused industry experience preferred
Bonus qualifications:
- Healthcare or healthcare-related experience (consulting, operations, finance)
- Experience in fast-paced environments
- Up to 10% travel required
