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CrossFit is seeking a Director of Community Marketing to lead a new function supporting the global network of Affiliate owners. In this role, you will develop and execute comprehensive marketing strategies, create training resources, and collaborate with Country and Regional managers to ensure effective deployment across the network.
Key responsibilities include:
• Strategy Development: Create and implement marketing strategies and tools to support Affiliate owner success globally. Partner with the Channel team (Email & Social) to build Affiliate and community-facing communications plans.
• Resource Creation: Develop and maintain a dynamic Marketing Playbook with continuous updates based on feedback. Design and implement a robust training syllabus to enhance the marketing proficiency of Affiliate owners.
• Collaboration: Work with Country and Region managers to develop resources and establish regular training cadence. Collaborate with the Director of Growth Marketing on acquisition media campaigns, providing insights and reporting results to the GYM team.
• Feedback Integration: Collect and elevate feedback from Affiliate owners to inform strategy and resource development. Serve as the primary liaison between the Marketing team and the GYM team.
• Performance Monitoring: Track and report on the effectiveness of marketing strategies and training programs, making data-driven adjustments as necessary.
You will report directly to the CMO and play a critical role in supporting Affiliate growth and proficiency, directly impacting their success and the overall brand.
REQUIREMENTS:
• Bachelor's degree in Marketing, Business, or related field (Master's degree preferred)
• 8+ years of proven experience in marketing, community management, or related field
• Demonstrated experience developing and implementing marketing strategies and training programs
• Experience working with global networks or decentralized teams, preferably in fitness or wellness industry
• Strong background in partnership management and cross-functional collaboration
• Leadership experience with a track record of managing and developing teams
• In-depth understanding of marketing principles, strategies, and best practices
• Knowledge of the fitness industry, particularly the needs and challenges of Affiliate owners
• Familiarity with training and resource development for diverse, global audiences
• Understanding of feedback mechanisms and incorporation into strategic planning
• Ability to develop and implement long-term marketing strategies aligned with organizational goals
• Excellent verbal and written communication skills for diverse audiences
• Proficiency in data analysis to inform decision-making and strategy adjustments
• Familiarity with marketing tools, platforms, CRM systems, and data analysis software
