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Salary: USD 180,000 - 185,000 / annual
Daily Harvest, recently acquired by Chobani in 2025, is seeking a Director of Category Management to lead retail expansion and drive strategic growth. This is a high-impact, high-visibility role that serves as the connective force between data and decision-making, translating market insights, pricing dynamics, and shopper behavior into winning retail strategies.
You will own the category management function for Daily Harvest across all retail channels, ensuring strategic product decisions and strong retailer partnerships. Key responsibilities include:
**Category Management:** Build and maintain robust sales and category reporting with performance measurement routines. Develop actionable insights from syndicated data and retailer POS data to inform strategy. Serve as the internal category expert identifying white space, competitive pressures, and trend-driven opportunities. Leverage syndicated and retailer platforms to understand shopper demographics and purchasing behavior. Partner cross-functionally to build innovation stories showing how new products drive incremental retailer growth.
**Sales Planning & Customer Presentations:** Be the analytical engine behind winning customer presentations, translating data into compelling selling stories. Build best-in-class retailer presentations that make the case for Daily Harvest with data, insights, and clear brand differentiation. Partner with Sales to understand retailer priorities and tailor materials to their specific KPIs. Create repeatable sales planning tools and templates that improve team efficiency and consistency.
**Commercialization & Go-to-Market Support:** Own assortment strategy, recommending optimal product mix by retailer and channel to maximize performance and minimize cannibalization. Conduct price and pack architecture analysis across channels and customers, identifying optimal pack sizes and price points. Analyze competitive pricing and shelf dynamics to inform positioning and flag business risks. Lead price elasticity analysis and drive pricing architecture frameworks. Support trade promotion effectiveness analysis, evaluating ROI and volume lift. Support promotional pricing strategy development by customer and channel. Partner with the Brand Director on shopper marketing program strategy and oversight, developing programs that convert shoppers into Daily Harvest buyers.
Chobani is a purpose-driven, people-first food company founded in 2005, manufacturing yogurt, oat milk, creamers, and cold-pressed coffee. The company prioritizes making high-quality, nutritious food accessible while elevating communities.
**Requirements:** The posting does not explicitly state years of experience, education, or specific certifications required. However, the role demands strong analytical capabilities, category management expertise, retail business acumen, data interpretation skills, cross-functional collaboration ability, and experience with syndicated data platforms and retailer POS systems.
