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Hims & Hers is seeking a Director of Category Management to own the strategic and operational initiatives that drive P&L performance across a healthcare category. This is an end-to-end leadership role spanning acquisition, retention, conversion, and new-treatment launches, with a clear path to General Manager.
You will own the biggest levers on the P&L: CAC, LTV, ARPU, submit-to-subscriber conversion, and contribution margin. You'll take full accountability for category strategy and execution, working across clinical, pharmacy, regulatory, product, growth, analytics, and operations teams. Key responsibilities include:
- Drive growth and retention by partnering with growth and lifecycle teams to lift acquisition, conversion, and retention across the funnel.
- Shape the product roadmap with engineering and product teams, prioritizing investments in funnel optimization, personalization, and experience that move conversion and retention metrics.
- Convert single-treatment customers into multi-specialty members through cross-sell and long-term engagement strategies.
- Launch and scale new treatments: own the treatment development roadmap, identify and prioritize new therapies, SKUs, and programs from business case through go-live.
- Build repeatable launch playbooks and work with clinical, pharmacy, and regulatory teams to bring therapies to market safely and efficiently.
- Deliver a premium, empathetic, destigmatizing customer experience, particularly important in categories where stigma is a barrier to care.
- Lead cross-functional execution by aligning clinical, regulatory, product, growth, analytics, pharmacy, and operations teams around one prioritized plan.
- Manage performance through clear KPIs and scorecards covering revenue, margin, retention, conversion, and treatment adoption.
You'll report to the General Manager of Hims and partner with GMs and Directors across the Hims & Hers portfolio, supported by Senior Managers on Category Strategy & Analysis.
Required: 7+ years in category management, strategy & operations, general management, or related role with real business accountability in high-growth, cross-functional environments. Track record of owning high-stakes initiatives or P&Ls with measurable revenue, margin, or retention outcomes. Demonstrated success launching and scaling products 0-to-1 and at scale. Portfolio and roadmap management experience with ability to prioritize competing bets and make trade-off decisions. Strong analytical and financial fluency with ability to build and defend models. Cross-functional leadership experience aligning clinical, product, growth, and operations. Bias toward action and MVP-driven iteration. Bachelor's degree required.
Preferred: MBA, management consulting, or top-tier tech (marketplace, on-demand, consumer platform) background. DTC, telehealth, or consumer health experience. Men's health category experience a plus. Regulated healthcare products, pharmacy operations, or compounding knowledge. People management experience.
