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Preply is a unicorn edtech platform (Series D, $150M) that connects 100,000+ tutors teaching 90+ languages to learners across 180 countries. The company is transforming education through human-led, AI-enhanced learning experiences.
You'll join the Digital PR & Online Reputation team, responsible for building trust and authority that makes Preply discoverable and recommendable across search engines and LLMs (ChatGPT, AI Overviews, etc.). This is a high-impact, outcomes-focused role.
As Digital PR Growth Manager for European Markets, you'll own strategy and execution for Spain and France. You'll adapt Preply's global Digital PR playbook to local market dynamics, running data-driven campaigns, building link magnets, managing online reputation, and working cross-functionally to create an authority moat that holds in both Google Search and LLM-driven discovery.
Key responsibilities:
- Drive measurable improvements in Preply's visibility in Google Search and LLM-driven discovery across ES and FR markets, with success defined by outcomes, not activity.
- Own end-to-end Digital PR & Reputation operations across Spain and France, adapting global playbook to local competitive landscapes and audience behaviors.
- Design and run data-driven DPR campaigns and link magnet initiatives that build domain authority and improve search/LLM visibility.
- Manage online reputation across key platforms in European markets, monitoring community signals and coordinating responses that build brand trust.
- Lead agency relationships and manage market-level budgets with performance mindset: setting KPIs, holding partners accountable, optimizing spend toward authority outcomes.
- Collaborate cross-functionally with Content, SEO, Brand, and Product teams to adapt global assets into locally resonant campaigns.
- Track market shifts, algorithm changes, LLM behavior, and competitor moves; recalibrate tactics to protect and extend Preply's authority position.
- Contribute to playbook development by documenting learnings and raising execution standards for Digital PR across European territories.
Requirements:
- 5+ years in Digital PR, earned media, or online reputation with proven track record of building brand authority that translates to measurable search or visibility impact.
- Experience owning or contributing to multi-market strategies; comfortable adapting established playbooks or building strategy from scratch in markets with limited prior structure.
- Solid understanding of how earned coverage, link acquisition, and reputation signals feed into Google Search rankings and LLM recommendability.
- Proven ability to manage agency relationships and budgets with rigor; knows how to define scope, set expectations, track delivery, and course-correct.
- Collaborative by default; able to align cross-functional teams across SEO, Content, Brand, and Product around joined-up campaigns.
- Critical thinker who operates well in markets in constant flux; distinguishes signal from noise, adapts quickly, maintains disciplined execution under ambiguity.
- Experience working in or researching ES and FR markets is a strong advantage; Spanish language is a requirement.
