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Salary: USD 85,000 - 120,000 / annual
Fi is a Series B pet-tech startup transforming pet ownership through real-time location tracking, activity monitoring, and behavior insights. The company is building a platform to bridge communication between pets and humans, with a team drawn from Square, Google, Oura, Peloton, and Uber.
You'll own the visual design and performance optimization of Fi's paid and organic social campaigns, email marketing, and creative assets. This is a high-output, hands-on role where design directly impacts conversion metrics.
Key responsibilities:
- Design static creative for paid social campaigns (Meta/Instagram primary, with expansion to TikTok, Pinterest)
- Create email marketing assets, campaign graphics, banners, and promotional layouts
- Partner with brand and growth teams to translate campaign briefs and performance data into creative concepts
- Build A/B creative variants (copy, layout, color, format) to support testing and optimization
- Maintain brand consistency while adapting to platform-specific best practices
- Stay current on social media trends, platform format changes, and competitor strategies
- Handle light video editing: trimming, captions, simple animations, repurposing footage
- Manage multiple projects and deadlines in a fast-paced, iterative environment
Required qualifications:
- 3+ years digital design experience with portfolio showing paid/organic social and email design
- Proven experience designing performance-driven creative for Meta Ads (Facebook/Instagram)
- Strong static design skills: layout, typography, color, composition
- Comfort with performance data and creative testing frameworks
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma
- Light video editing skills (Premiere Pro, After Effects, CapCut)
- Understanding of platform-specific creative specs (Meta, Instagram, TikTok, email)
- Excellent time management and ability to juggle multiple briefs
- Collaborative mindset, comfortable with feedback and rapid iteration
Preferred qualifications:
- DTC or subscription/membership brand experience
- Comfort using AI for content generation and editing
- Familiarity with pet, tech hardware, or wearables categories
- Motion graphics or animation skills
- Experience with email platforms (Klaviyo, Braze, Iterable) or Meta Ads Manager
Benefits include flexible PTO, comprehensive health coverage (medical, dental, vision), wellness perks (One Medical, Kindbody, Talkspace), dog-friendly office, $500 annual pet charity donation, free Fi membership, and employee gifting program.
