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Carwow, Europe's leading car-buying platform, is building out its Digital Media, Audiences, and Data sales division in Germany. You will drive revenue growth by selling digital media products (YouTube, Meta, and first-party data) to automotive OEMs, media agencies, and partners. Your role bridges sales and account management: you'll identify opportunities, pitch integrated media packages, close deals, and then shepherd campaigns from booking through execution and optimization.
Key Responsibilities:
- Own revenue targets for YouTube, Meta, and Data products in the German market; actively build the sales pipeline with a hunter mentality
- Serve as primary contact for media agencies representing major automotive manufacturers, understanding their planning, buying, and strategic needs
- Partner with Brand Partnerships Managers to win marketing and media decision-makers at OEMs
- Respond to media briefs with compelling proposals and media plans tied to client KPIs
- Manage campaign setup: proposals, contracts, handoff to Media Operations, asset coordination, and tracking alignment
- Oversee live campaigns with Media Operations, optimize against agreed KPIs, deliver client reporting, and convert strong results into renewals and annual agreements
- Collaborate with Product, Analytics, and Media Operations to evolve offerings based on agency and client feedback
- Maintain pipeline discipline and accurate forecasting
Carwow reaches 10 million YouTube subscribers and 350+ million annual online readers across its group. You'll help monetize this reach and data for advertisers outside the core platform, creating a new revenue stream from day one.
Requirements:
- Multiple years of digital media sales experience (e.g., at a publisher, platform, vermarkter, or agency)
- Strong knowledge of the German agency landscape and ideally an established network within it
- Hands-on experience setting up and managing digital campaigns, ideally in DV360 (YouTube) and Meta Ads Manager; fluency with CPM, reach, and conversion metrics
- Comfort working with data and translating numbers into compelling client narratives
- Ability to present complex topics clearly and persuasively to planners and marketing leadership
- Structured, reliable work style managing multiple concurrent proposals and bookings
- Native-level German and business-fluent English
- Curiosity about the automotive industry (passion for cars not required)
