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Salary: USD 70,000 - 90,000 / annual
ONI is a scientific instrumentation company developing the Nanoimager, a revolutionary platform for cellular and molecular-level visualization to advance scientific discovery and disease research.
In this role, you will drive measurable commercial demand through integrated digital marketing campaigns, content distribution, and marketing automation. You'll design and execute digital campaigns targeting priority markets and commercial objectives, generate and nurture qualified leads through coordinated digital programs, and manage marketing automation platforms to optimize audience segmentation and funnel performance.
Key responsibilities include:
- Design and execute digital campaigns around priority markets, workflows, and commercial objectives
- Generate and nurture qualified leads through coordinated digital programs
- Manage marketing automation, audience segmentation, and digital funnel performance
- Build target-account programs in partnership with Inside Sales, Market Development, Brand Marketing, and Product Management teams
- Translate technical and scientific material into effective marketing campaigns
- Optimize website, email, paid, organic, webinar, and digital event channels
- Track campaign-to-pipeline attribution and report on commercial impact
- Support product launches, webinars, events, and strategic campaigns
- Continuously test and improve conversion, engagement, and return on marketing investment
You will work in a mission-driven environment focused on advancing scientific research and understanding microscopic details of life. The role requires collaboration across sales, product, and scientific teams to connect digital activity directly to commercial outcomes.
REQUIREMENTS:
- 4+ years of B2B digital marketing experience, preferably in life sciences, biotech, scientific instrumentation, or other technical markets
- Experience with Salesforce/CRM, marketing automation platforms, campaign analytics, and audience segmentation
- Demonstrated ability to connect digital activity to commercial pipeline and measure ROI
- Strong written communication skills and ability to work effectively with technical and scientific subject matter experts
- Analytical mindset with a bias toward measurable outcomes and data-driven decision making
