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NowSecure is seeking a Digital Marketing Manager to own and drive performance across the company's digital marketing engine. This is a hands-on role reporting to the Senior Director of Demand Generation, requiring both strategic thinking and tactical execution across paid media, organic search, website optimization, and conversion channels.
Key responsibilities include:
Digital Strategy & Performance: Own digital marketing performance across paid, organic, website, and conversion channels with focus on qualified demand, pipeline, and revenue. Use performance data, AI-powered analysis, and experimentation to inform investment and optimization decisions. Monitor the digital funnel and translate insights into actionable improvements.
Paid Media: Manage paid search, paid social, retargeting, and audience strategy. Oversee the paid media agency while remaining hands-on in platforms. Continuously test audiences, creative, messaging, and campaign approaches using AI and performance data.
Organic Discovery: Own SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI-Integrated Optimization) strategy. Partner with Content and Product Marketing teams to identify keyword, topic, and AI visibility opportunities. Stay current on how Claude, ChatGPT, Gemini, and Perplexus are changing buyer research.
Website & Conversion: Treat the NowSecure website as a performance channel. Continuously improve landing pages, conversion paths, messaging, and UX through analytics, behavioral insights, and structured experimentation.
Content Experience: Own digital content experience across the buyer journey. Manage PathFactory platform including content organization, journeys, and recommendations. Partner cross-functionally to improve content consumption and funnel progression.
Social Media: Lead LinkedIn strategy focused on engagement, audience growth, and presence with target buyers. Turn campaigns, thought leadership, and industry conversations into compelling content. Use performance data and social listening to identify trends and improve results.
The ideal candidate is AI-forward, actively experimenting with AI tools to improve work. You should have strong instincts, high ownership, intellectual curiosity, and bias toward action. You investigate problems, develop points of view, test them, learn from results, and continuously improve. You understand marketing as a team sport and share learnings with colleagues.
Required: 4+ years hands-on digital marketing experience, ideally in B2B SaaS, cybersecurity, technology, or complex B2B environments.
