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You will lead campaign delivery across ANZ and North America, translating global digital strategy into live pipeline. Your responsibilities include orchestrating campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars, and ABM platforms, managing the full lifecycle from agency briefing through creative trafficking and pre-launch QC. You'll partner with Marketing Automation to maintain UTM governance and Salesforce campaign mapping accuracy, interrogate funnel and conversion data to identify what's working, and report performance to the business with clear commentary on required evolution. You'll manage day-to-day agency relationships, holding partners accountable to deliverables, timelines, and performance benchmarks, and serve as the operational bridge between agency output and internal stakeholder expectations.
You are technically fluent across LinkedIn Campaign Manager, Google Ads, Marketo, Salesforce, and 6Sense or comparable ABM tools. You have deep technical platform experience and want to build capability beyond business-as-usual operations. You are analytical and solutions-focused, with stakeholders trusting your interpretation of data. You work with agencies as a peer, providing clear briefs and pushing back when output doesn't meet standards. You understand how brand, product, growth, and digital marketing connect to accelerate pipeline. You use AI and MCP to build workflows and interrogate data as standard practice. You are organized, deadline-driven, and genuinely care about campaign impact.
The role is based in Nearmap's Sydney headquarters with hybrid flexibility. You'll need to be available for regular collaboration with North America-based teams and agency partners.
REQUIREMENTS:
- 7+ years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles
- Strong track record executing paid campaigns across LinkedIn, Google Ads, and programmatic
- Experience building and managing ABM programmes, ideally on 6Sense, connecting account-level signals to campaign strategy
- Demonstrated ownership of analytics and performance optimization
- Bachelor's degree in Marketing or Business (MiniMBA in Marketing a bonus)
- Experience across North America and ANZ simultaneously is a plus
