SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 100,000 - 110,000 / annual
The Digital Marketing Manager is a critical operational and strategic role responsible for managing day-to-day digital marketing execution, leading agency and vendor partnerships, and ensuring alignment between brand strategy and digital delivery.
Key Responsibilities:
Agency Management & External Partnerships: Serve as the primary point of contact for digital marketing agencies and external partners. Manage agency scope, deliverables, budgets, timelines, and performance expectations. Lead regular planning sessions, status meetings, and business reviews. Evaluate agency performance and identify optimization opportunities. Ensure all agency and vendor activities align with business goals, campaign priorities, and brand standards.
Vendor Strategy & Scoping: Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers. Develop requirements, scopes of work, and success criteria for vendor engagements. Manage RFP processes, vendor selection, onboarding, and contract support. Partner with procurement, finance, and legal teams as needed. Track vendor performance and ROI to inform future investment decisions.
Brand Strategy & Campaign Support: Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies. Ensure all digital marketing initiatives align with brand guidelines, messaging frameworks, and business objectives. Contribute strategic recommendations regarding audience targeting, content promotion, digital experiences, and campaign execution. Support development of marketing plans that drive awareness, engagement, and demand generation.
Digital Marketing Operations: Manage day-to-day digital marketing workflows, calendars, and operational processes. Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities. Ensure marketing programs are delivered on time, within budget, and to established quality standards. Identify process improvements that increase team efficiency. Maintain documentation for vendors, agencies, workflows, budgets, and campaign activities.
Performance & Optimization: Supervise key marketing, digital, and vendor performance metrics. Partner with agencies and internal stakeholders to analyze campaign results and identify optimization opportunities. Develop reporting and insights to guide future marketing investments and strategic decisions. Monitor industry trends, competitive activity, and emerging digital marketing best practices.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, Advertising, or related field
- Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing
- Experience working directly with marketing agencies, consultants, and third-party vendors
- Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing
Preferred Qualifications:
- Experience working in both agency and in-house marketing environments
- Experience supporting brand strategy and integrated campaign planning
- Experience with marketing automation, CRM platforms, analytics, and reporting tools
- Background in SaaS, enterprise software, or B2B technology marketing
- Experience managing agency contracts, scopes of work, and performance reviews
