SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Adyen is seeking a Digital Marketing Manager to lead digital marketing efforts in the Japan market. This role reports directly to the Digital Marketing Lead APAC with a dotted-report line to the Marketing Team Lead Japan, and is based in the Tokyo office.
You will own the complete digital marketing strategy and operational execution for Japan, driving customer acquisition through targeted campaigns across owned, earned, and paid channels. Key responsibilities include:
• Develop and execute Japan's digital marketing strategy with focus on pipeline generation and revenue impact
• Plan, set up, and optimize digital campaigns across all channels to meet marketing-generated pipeline goals
• Drive SEO/GEO efforts to increase organic traffic through search query research and webpage optimization
• Optimize landing pages and conversion funnels using A/B testing to maximize lead generation
• Manage local paid media (SERP, display) through direct deals and agency partnerships, including campaign briefing, optimization, and budget allocation
• Execute email nurture campaigns using marketing automation tools
• Leverage analytics tools (GA4, Search Console, Ahrefs, Looker Studio) to measure campaign effectiveness and manage tracking implementation
• Collaborate cross-functionally with global marketing, APAC digital marketing, and Japan commercial teams
You bring 5+ years of B2B tech digital marketing experience focused on customer acquisition, with fintech experience preferred. Required skills include Japanese SEO expertise, technical SEO knowledge (CSS, HTML, JavaScript), hands-on Google Ads campaign management, and proficiency with marketing tools (Contentful CMS, Optimizely, Marketo, Salesforce). You have agency relationship management experience, analytical mindset, and fluency in English and Japanese. Willingness to travel domestically and internationally (20%+) is expected.
