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Jellyfish is a global digital marketing agency combining tech expertise, creative talent, and data specialists to drive client digital transformation. The Martech department focuses on empowering platforms with high-quality data through architecture design, platform integration, and privacy-centric technology implementation.
Reporting to the Senior Analytics Director, you will own measurement strategies across enterprise accounts in the Asia-Pacific region, translating complex client requirements into scalable tagging and data solutions. As a hands-on technical specialist, you will design, build, and QA implementations while serving as the trusted escalation point for client technical questions.
Key responsibilities include designing and maintaining client-side and server-side Google Tag Manager setups (GA4, web, and app) with proper tracking specifications and data layer architecture. You will implement server-side conversion API integrations for Meta and TikTok, configure consent frameworks (CMP, Consent Mode) for privacy compliance, and query raw event-level data in BigQuery using SQL to validate tracking accuracy and build reliable reporting datasets.
You will design actionable Looker Studio dashboards that translate raw metrics into clear recommendations for marketing stakeholders. As the primary technical contact, you'll convert marketing requirements into technical solutions while clearly communicating trade-offs and advising on appropriate measurement approaches including platform attribution, incrementality testing, geo-testing, and marketing mix modeling.
The role involves leveraging AI tools to draft and debug code (SQL, GTM, QA scripts) under governance frameworks, supporting measurement strategies for AI-driven search and discovery. You will create comprehensive implementation guides and conduct training sessions for client teams.
Career growth opportunities include progression to senior specialist roles in digital analytics, measurement strategy, or data consulting leadership with expanded technical expertise and client influence.
