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H Company is an AI research and product company building foundational infrastructure for autonomous AI systems. You will serve as a senior individual contributor in the Growth pillar of marketing, owning H's digital engine to drive qualified enterprise pipeline worldwide.
Your core mission is to transform the website and online channels into the primary source of qualified enterprise leads. You will lead a complete website redesign with an external web agency, own its performance and conversion metrics, build organic visibility through SEO and AI answer platforms (ChatGPT, Perplexity, Gemini), and direct paid acquisition strategy across LinkedIn, Google, and other channels.
Key responsibilities include:
**Website & Foundations**: Own the end-to-end redesign of h.company, including agency selection, architecture, UX, and launch. Set technical standards for CMS, performance, accessibility, security, and multi-market setup (France, UK, US). Establish comprehensive tracking and analytics integrated with HubSpot to trace every visit, campaign, and demo request to pipeline.
**Conversion & Pipeline**: Design customer journeys that convert enterprise visitors into qualified demo requests, segmented by persona (C-level, IT, business leaders) and use case. Run continuous testing (A/B tests, landing pages, forms, demo flows) and ship decisions based on evidence. Collaborate with Sales and RevOps on lead qualification and routing.
**Organic Visibility**: Lead technical and strategic SEO including site health, information architecture, and keyword strategy on enterprise AI topics. Build presence in AI answer platforms and measure share of voice. Partner with content team on ranking content.
**Paid Acquisition**: Own paid strategy and budget across LinkedIn, Google, Reddit, and other channels. Brief and challenge paid agencies using pipeline logic (cost per qualified lead, cost per opportunity) rather than click metrics. Support account-based campaigns with Sales on priority accounts.
**Function Building**: Manage digital budget and external agencies (web, paid, freelancers). Report monthly on traffic, conversion, organic/AI visibility, paid efficiency, and pipeline generated. Experiment with H's own AI agents and test new tools early.
Success in 6 months means: new website live and fully tracked, visitor-to-demo conversion improved with website as top qualified pipeline source, H ranking and cited on priority enterprise AI topics, and paid spend measured against qualified pipeline with controlled cost per opportunity.
**Requirements:**
- 6+ years in digital marketing, growth, or web, including B2B SaaS or tech selling to large enterprises
- Proven track record leading website redesign end-to-end with agency, with measurable conversion and pipeline impact
- Strong technical SEO skills with hands-on experience experimenting with AI answer visibility and measurement
- Experience steering paid agencies on LinkedIn and Google with B2B pipeline logic; ability to brief, challenge, and arbitrate
- Mastery of analytics, tracking, attribution, and HubSpot
- Data-driven, hands-on approach: builds own dashboards, reads numbers, ships results
- Fluent English required; French is a strong plus
**Nice-to-have:**
- Built the online engine for companies selling to large enterprises with long cycles and high-value deals
- Run international SEO and multi-market sites across Europe and US
- Curiosity about how AI changes search and desire to be early in cracking it
- Preference for proof (test results, pipeline numbers) over vanity metrics
- Low ego, high ownership, ground-up building mindset
