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Socure is building identity trust infrastructure for the digital economy, verifying identities in real time and stopping fraud before it starts. You'll serve as the Developer Marketing Lead, owning how Socure engages with developer and technical buyer audiences from first API call through full deployment.
In this highly strategic, hands-on role, you'll act as the connective tissue between Product, Engineering, and Sales. You'll define and execute developer marketing strategy spanning awareness, activation, and retention across Socure's API and platform products. This includes developing clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision-makers.
You'll translate complex AI-driven identity and fraud capabilities into compelling, technically credible content that developers trust. You'll deliver field-ready and self-serve enablement including integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools that accelerate time-to-value.
On the campaign side, you'll partner with GTM and Growth leaders to build campaigns generating qualified pipeline from technical audiences, including product-led growth motions. You'll drive awareness within developer communities and own developer content programs: technical blogs, docs improvements, video walkthroughs, webinars, and conference presence at developer summits and fintech hackathons.
Cross-functionally, you'll act as the developer marketing owner during planning cycles, QBRs, and product launches. You'll influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing to ensure alignment. You'll establish and track KPIs tied to developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution, bringing market insights and competitive intelligence into GTM strategy discussions.
Requirements:
- 6–8 years of B2B marketing experience, with meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy
- Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions
- Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences
- Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority
- Analytical rigor and track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention)
- Strong project management skills and ability to drive multiple initiatives simultaneously in fast-moving environment
- Bonus: hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies
