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Salary: USD 80,000 - 110,000 / annual
Okta is building a signal-led demand engine within its Global Demand Center, and the GrowthX team is seeking a Demand Signals Specialist to help translate signal-led strategy into actionable audiences for campaigns, field marketing, journey architecture, marketing automation, and activation channels.
In this role, you will focus on audience build, enrichment, segmentation, quality assurance, and activation readiness. You'll work cross-functionally to understand intent and fit signals, creating impactful audiences for GrowthX programs.
Key responsibilities include:
**Build account and contact audiences:** Construct account, contact, and buying-group audiences based on direction from GrowthX strategy leads, campaign teams, field marketing, and journey teams. Use tools such as Clay and Common Room to support audience creation, enrichment, segmentation, contact discovery, buying-group identification, and account research. Apply required filters, exclusions, segmentation logic, region/segment views, product focus, persona criteria, suppression rules, and activation requirements. Support both planned campaign audiences and signal-triggered growth motions.
**Prepare audiences for activation:** Package audience outputs for use by campaign managers, field marketing, journey architecture, marketing automation, digital activation, and xDR teams. Communicate audience size, coverage, regional breakdowns, segment views, exclusions, data gaps, intent, and activation readiness. Ensure audiences are structured for downstream use in systems such as Salesforce, Marketo, 6sense, and other campaign or activation platforms.
**Own audience QA and data quality checks:** Review audience builds for accuracy, duplication, completeness, field quality, enrichment quality, persona/title fit, suppression logic, region/segment accuracy, and alignment to stated criteria. Flag issues, gaps, or unexpected findings to GrowthX strategy leads and stakeholders. Recommend adjustments when audience size, coverage, quality, or data availability may limit activation. Document audience logic and QA findings so teams understand what was included, excluded, and why.
**Partner cross-functionally:** Work closely with GrowthX leaders, campaign managers, field marketing, journey architecture, marketing automation, and activation teams to support audience needs. Clarify build requirements, timelines, audience logic, data sources, and handoff expectations. Support a more consistent audience operating model across Okta or Auth0 platform priorities.
The ideal candidate is early in their career but technically curious, detail-oriented, comfortable working across modern GTM platforms, and excited to help build the audience foundation for a more dynamic demand model.
**Requirements:**
1–3+ years of experience in marketing operations, growth operations, campaign operations, audience operations, demand generation, sales operations, data operations, or a related field.
Strong attention to detail and comfort working with structured data, lists, filters, segmentation logic, and QA processes.
Experience or strong familiarity with B2B marketing and sales systems such as Salesforce, Marketo, 6sense, Clay, Common Room, or comparable GTM platforms.
Comfort working with account and contact data, including enrichment, deduplication, segmentation, exclusions, and audience handoffs.
Ability to communicate audience size, coverage, data gaps, and QA findings clearly to stakeholders.
Strong organizational skills and ability to manage multiple audience requests, timelines, and handoffs.
Curiosity about AI, signal-led demand generation, data enrichment, and modern GTM technology.
Ability to work cross-functionally with campaign, field, journey, marketing automation, and growth teams.
**Preferred Qualifications:**
Experience building or supporting B2B account/contact audiences.
Experience with Clay, Common Room, Salesforce, Marketo, 6sense, or similar platforms.
Basic understanding of B2B buyer personas, buying groups, account segmentation, lifecycle stages, and campaign activation needs.
Experience using formulas, logic, filters, or workflow tools to organize and manipulate data.
Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology.
