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Salary: EUR 40,000 - 55,000 / annual
Factorial, a fast-growing European AI Business Management Software company, is hiring a Demand Generation & Partner Marketing Manager to build and scale a predictable, multi-channel revenue stream in the UK market. You will own the UK demand generation strategy and execution, sitting at the intersection of Marketing, Sales, and Partnerships.
Key Responsibilities:
- Own the UK demand generation strategy aligned with pipeline and revenue targets
- Build and execute multi-channel marketing campaigns across inbound, outbound, paid, CRM, events, webinars, content, ABM, and partner marketing
- Develop integrated campaigns around priority ICP segments, industries, and accounts
- Work closely with Sales and BDR teams to create targeted campaigns supporting pipeline generation and conversion
- Manage and optimize paid acquisition and inbound conversion with Paid, CRM, and Growth teams
- Develop lifecycle and re-engagement campaigns to convert and nurture existing leads
- Build targeted outbound and ABM programs in collaboration with Sales
- Develop partner marketing programs with strategic UK partners, including co-marketing campaigns, events, webinars, and partner-led demand generation
- Act as a marketing advisor to partners, helping them activate audiences and generate pipeline
- Own the UK events and webinar strategy, ensuring alignment with broader campaigns and commercial goals
- Measure performance across the funnel and continuously optimize based on pipeline, revenue, conversion, CAC, and ROI
- Manage marketing budgets and external agencies/vendors
- Share UK market insights and successful initiatives with the wider Marketing and GTM organization
You'll have significant ownership over UK demand generation strategy with freedom to test new channels, build campaigns from the ground up, and determine investment priorities. You'll work closely with Sales, Partnerships, RevOps, Product Marketing, CRM, Paid, Content, Events, and other Marketing teams to build a connected go-to-market engine.
Requirements:
Must-have:
- 3–5+ years of experience in B2B demand generation, growth marketing, field marketing, or similar role, ideally in SaaS or technology
- Strong experience working in the UK market with good understanding of UK B2B/SaaS audiences and go-to-market dynamics
- Proven experience building and executing multi-channel demand generation strategies
- Hands-on experience across several of: paid, CRM/lifecycle, inbound, outbound, events, webinars, content, ABM, and partner marketing
- Experience working closely with Sales and/or BDR teams to generate qualified pipeline
- Experience working with partners, resellers, referral partners, agencies, or other indirect channels
- Strong commercial mindset with focus on pipeline, revenue, and ROI, not just leads
- Data-driven approach and ability to use performance insights to optimize campaigns and investment
- Strong project management, communication, and stakeholder management skills
- Highly autonomous, proactive, and comfortable in fast-paced environment
- Native-level English or equivalent professional fluency
Nice-to-have:
- Experience in B2B SaaS, HR Tech, or other technology environments
- Experience owning a market or regional demand generation strategy
- Experience with HubSpot, Salesforce, or similar CRM/marketing automation platforms
- Experience with Google Ads, LinkedIn Ads, or other paid channels
- Experience managing MDFs or Marketing Development Plans (MDPs)
- Previous commercial, sales, partnerships, or customer-facing experience
