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Salary: USD 130,000 - 150,000 / annual
Funnel Leasing is seeking a Demand Generation & Marketing Operations Manager to build and execute a repeatable pipeline engine for their proptech SaaS platform. The role combines strategic demand generation with hands-on marketing operations, targeting a well-defined universe of ~1,800 enterprise accounts in the real estate technology space.
Key responsibilities include segmenting and tiering the target account list by engagement and intent, building organic campaigns and nurture cadences for each segment, and running account-based marketing (ABM) plays against high-value targets using email, LinkedIn, and outbound tools like Clay and Instantly. You'll partner with the events team to orchestrate pre- and post-event campaigns around three major industry events and an annual user conference, ensuring every prospect interaction is tracked and scored. You'll also repackage existing thought leadership, podcast content, and event materials into structured nurture sequences by persona and buying stage.
On the operations side, you'll own HubSpot and Salesforce administration for marketing, including lead and account scoring models, lifecycle stages, routing rules, and data hygiene. You'll build and maintain campaign and channel attribution reporting that connects marketing activity to pipeline and closed-won revenue. You'll design automated nurture and follow-up workflows, define MQL/SQL criteria with Sales leadership, and evaluate tools that identify buying intent signals. You'll report on pipeline generated by channel and campaign, making recommendations on what to scale, fix, or kill.
This is explicitly an organic-first role—paid media is out of scope. Success comes from disciplined use of content, events, email, organic social, and outbound cadences. The ideal candidate is comfortable in long, multi-stakeholder sales cycles, understands the power of organic channels, and can translate brand and content assets into clear, repeatable programs. You'll use HubSpot and Salesforce daily to execute, segment, and analyze. This role will prove that demand generation can build new pipeline and regenerate stale pipeline, potentially leading to team expansion.
Funnel Leasing is a work-from-anywhere SaaS company centered on the renter experience, offering cloud-based marketing and leasing software that transforms the apartment rental process. The company emphasizes culture, unlimited PTO, and benefits starting day one.
