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Demand Generation & Marketing Operations Lead

FlowX.AI - New York, NY, United States - In-office - posted 2026-09-15

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Salary: USD 150,000 - 200,000 / annual

FlowX.AI is an agentic AI platform for large-scale, mission-critical applications. The company started in regulated industries like banking and insurance and is expanding into new verticals including logistics, manufacturing, healthcare, and construction. You will serve as Demand Generation & Marketing Operations Lead, owning a critical part of FlowX.AI's go-to-market engine as the company expands into new industries. This is a hands-on role combining GTM strategy, demand generation, marketing operations, content, and field marketing, with an initial focus on logistics. Key responsibilities: - Shape and execute GTM and demand generation strategies across priority industries - Own multi-channel campaigns across email, LinkedIn, content, landing pages, nurture programs, and events - Manage HubSpot end-to-end, including workflows, lifecycle stages, lead routing, attribution, reporting, and data quality - Turn customer stories, product launches, and market insights into compelling content that creates demand - Own field marketing initiatives, from identifying the right conferences to sponsorships, execution, and lead follow-up - Partner closely with Sales to improve lead quality, funnel conversion, and pipeline generation - Track performance, run experiments, and continuously optimize campaigns based on data - Use AI extensively to accelerate research, content creation, campaign execution, and marketing operations You will have direct impact on enterprise pipeline, category creation, and company growth, working closely with Sales, Product, and leadership in a high-ownership environment. REQUIREMENTS: - 5+ years of hands-on B2B demand generation experience, ideally in SaaS, AI, or enterprise software - Proven track record of generating qualified pipeline through digital and field marketing - Strong hands-on experience with HubSpot, email marketing, LinkedIn, landing pages, and marketing automation - Experience building nurture programs, segmentation, conversion flows, and A/B testing - Strong analytical mindset with a focus on attribution, funnel performance, and measurable outcomes - Ability to translate complex technical products into clear, engaging stories for enterprise audiences - Active daily use of AI tools across research, writing, campaign planning, and analysis - Strong ownership, organization, and ability to operate across both strategy and execution NICE TO HAVE: - Experience in logistics or marketing to logistics organizations - Experience with product marketing, positioning, launches, or sales enablement - Experience using AI agents, APIs, or automation to improve marketing workflows - Exposure to agentic AI, fintech, banking, insurance, or other complex enterprise industries - Experience with webinars, SEO, GEO/AIO, or industry influencer programs

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