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Salary: USD 154,700 - 182,000 / annual
Carta is a connected platform and AI-native ecosystem for private capital, serving 55,000 companies, 1.8M+ equity holders across 160+ countries, and 10,000 funds/SPVs representing $250B+ in AUM. The company provides integrated software, services, and legal infrastructure for founders managing equity, fund managers running administration and reporting, and legal teams closing transactions.
As Demand Generation Marketing Manager for the Private Equity Business Unit, you will own the full demand generation motion for PE and alternative assets products. Your responsibilities include:
• Research, develop, and execute end-to-end campaigns to drive net-new PE firms to Carta's products
• Collaborate with Sales, Product, and cross-functional Marketing teams to test strategies and drive quarterly business objectives through coordinated campaigns
• Own 6Sense ABM targeting, lifecycle streams, and Salesforce campaign tracking for PE investor prospects, using performance data to iterate and improve conversion at every funnel stage
• Coordinate cross-functionally with Sales, Customer Success, Business Development, and Product to identify high-propensity accounts, surface key insights, and scale repeatable growth plays
• Identify, drive, and execute strategic growth initiatives and tests to discover key growth levers for Carta
You'll report directly to the Senior Manager of Demand Generation within the Revenue Marketing organization. The Demand Generation team is responsible for all growth and revenue-driving aspects of Carta's marketing, owning awareness campaigns, thought leadership, field events, outbound plays, and lifecycle nurtures. The team is deeply cross-functional, moves fast, experiments constantly, and is accountable for meaningful pipeline contribution each quarter.
REQUIREMENTS:
• 6+ years of demand generation experience, preferably in B2B SaaS, fintech, or financial services
• Proven track record building and running multi-channel demand gen programs with direct pipeline attribution
• Ability to connect campaign activity to opportunities, closed-won business, and marketing-sourced pipeline
• Strong ABM expertise: building target account lists, structuring intent-based plays, sequencing multi-channel campaigns
• Experience with 6Sense, Marketo, and Salesforce (strong plus)
• Demonstrated cross-functional collaboration with Sales, Business Development, Operations, and marketing teams
• Balance of creative instinct for PE audience resonance and analytical discipline for data-driven decisions
• Financial services or private capital markets industry experience (bonus)
• Hands-on campaign execution capability alongside strategic thinking
