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Canopy is a fast-growing SaaS company building practice management software for accounting firms. The company recently secured $70M in Series C funding and is focused on revolutionizing the accounting space with modern, user-friendly solutions.
The Demand Generation Manager - Paid Social will own the company's paid social program end-to-end, responsible for building audiences, launching and testing campaigns, managing creative, and reporting on pipeline and revenue impact. This is a hands-on role requiring deep expertise in paid media operations across Meta, LinkedIn, Reddit, and emerging platforms, combined with strong analytical capabilities to connect spend to business outcomes.
Key responsibilities include:
• Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, Reddit, and emerging platforms, managing day-to-day campaign structure, targeting, bidding, pacing, and optimization. Support paid search on Google Ads where it complements the program.
• Build and maintain the audience layer using matched and custom audiences, ICP and ABM segments, retargeting pools, lookalikes, and suppression lists, leveraging firmographic, intent, and CRM data.
• Run a continuous, structured test roadmap across audiences, creative, offers, placements, and landing pages. Set hypotheses, call results, document learnings, and roll winners into the always-on program.
• Analyze performance from multiple angles—platform data, HubSpot and Salesforce, multi-touch attribution, and self-reported attribution—to connect spend to MQLs, SQLs, pipeline, and net new revenue. Defend the numbers and recommend next steps.
• Own the paid social budget month-to-month and quarter-to-quarter, forecasting, pacing, and reallocating spend toward channels, audiences, and offers producing the best marginal return.
• Brief, prioritize, and manage creative requests with design and content teams. Maintain the creative library, track fatigue, and maintain a refresh cadence ahead of declining performance.
• Partner with content and product marketing on campaign concepts, offers, and messaging angles. Write ad copy and produce lightweight creative when speed is critical.
• Work with industry influencers, creators, and communities on sponsored content, co-branded programs, and paid amplification, measuring their contribution alongside the rest of the channel mix.
• Collaborate closely with demand gen, content, product marketing, sales, and RevOps to align campaigns with broader plans and ensure leads are routed, followed up on, and measured correctly.
• Use AI as a daily-workflow default for ad copy variants, audience and competitor research, creative concepting, and performance analysis. Proactively identify opportunities to bring AI into demand gen processes.
This is a hybrid position in Draper, Utah, with in-office expectations on Monday, Wednesday, and Friday.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of hands-on paid media experience with heavy emphasis on paid social (Meta, LinkedIn, Reddit, or similar) in B2B or B2C environments. Google Ads experience is a plus.
• Track record of driving measurable business results beyond clicks and leads—ability to point to pipeline and revenue created.
• Deep, in-platform expertise: campaign architecture, bidding strategies, conversion tracking, pixels and CAPI, and platform reporting.
• Proven ability to build and manage audiences, including matched, custom, and lookalike audiences, ABM target lists, and suppression lists.
• Strong analytical skills with comfort moving between ad platform data, CRM data (HubSpot and Salesforce), and spreadsheets to answer attribution questions from multiple angles.
• Experience owning a media budget and reporting on efficiency metrics such as CPL, cost per MQL and SQL, CAC, and pipeline per dollar.
• Ability to write clear, persuasive ad copy and creative briefs that designers and video editors can execute.
• Experience working with influencers, creators, or community sponsorships is a plus.
• Strong relationship-building skills with ability to collaborate across marketing, sales, and RevOps.
• Bias for action and genuine appetite for testing—preference for launching, learning, and iterating over waiting for perfection.
• Attention to detail and strong organizational skills.
• Fluent in using AI tools as a daily-workflow default, with ability to build custom AI skills/Gems/GPTs (or equivalent) to support recurring demand gen tasks, and a track record of continuing to sharpen this skill as tools and models evolve.
