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Salary: USD 130,000 - 170,000 / annual
Artera is a healthcare technology company on a mission to make healthcare #1 in customer service. Founded in 2015, the company has grown to serve 1,000+ specialties, FQHCs, health systems, and federal agencies with agentic solutions that strengthen patient communication and care workflows. Artera has been recognized as one of Inc. 5000's fastest-growing private companies, a Deloitte Technology Fast 500 honoree, and a Built In Best Company to Work For.
In this hands-on Demand Generation Manager role, you will build and execute integrated marketing programs that create pipeline, engage buying groups, and accelerate opportunities through the sales funnel. You'll own demand program strategy and execution across paid media, email, web, and emerging channels, directing agency partners and using performance data to continuously test, optimize, and scale what works.
Key responsibilities include:
• Drive Pipeline Across the Funnel: Build and execute integrated demand campaigns that generate new pipeline and engage buying groups. Develop distinct strategies for pipeline creation versus acceleration, tailoring audiences, content, channels, and CTAs based on buyer journey stage. Partner with Sales to identify account and pipeline priorities for targeted engagement.
• Own Digital Channel Strategy & Performance: Manage the strategy and performance of paid media, email, nurture, web, and emerging channels as cohesive cross-channel programs. Direct agency execution, setting audience, channel, investment, testing, and performance expectations while holding partners accountable to pipeline outcomes. Continuously optimize audience segmentation, engagement, conversion, and funnel progression. Identify and test new channels and tactics to expand reach.
• Build Integrated Campaigns: Partner with Content Strategy to develop campaigns, bringing audience, channel, funnel, and performance insights. Collaborate with Product Marketing to connect buyer and competitive insights to demand strategies. Extend Events and other marketing programs through pre- and post-event digital engagement. Work with Marketing Operations to leverage standardized processes, tracking, automation, and AI-enabled workflows.
• Measure, Experiment & Optimize: Own campaign and channel performance against pipeline and revenue goals. Analyze performance to identify opportunities and develop actionable recommendations. Develop hypotheses, run experiments, and determine where to optimize investment. Use AI to accelerate campaign planning, personalization, experimentation, analysis, and optimization.
Artera is focusing U.S. hiring in three cities (Santa Barbara, Seattle, and Kansas City) to build strong local teams with real community and mentorship. The role is in-person based in either Santa Barbara (HQ) or Seattle, with candidates expected to reside in or relocate to one of these areas.
REQUIREMENTS:
• 5–8 years of B2B demand generation, growth marketing, digital marketing, or related experience, preferably in healthcare/health tech or another complex B2B environment
• Demonstrated experience building integrated demand programs that contribute to pipeline and revenue
• Strong knowledge of paid media and email strategy and performance, with experience effectively managing agencies or external partners
• Strong analytical skills and experience using funnel and campaign data to diagnose performance, develop hypotheses, and make investment recommendations
• Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows
• Strong cross-functional communication and project management skills, with the ability to turn strategy into action and independently drive programs forward
