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Pattern (Nasdaq: PTRN) is a leader in ecommerce acceleration, leveraging proprietary technology and AI to optimize and automate growth for global brands across 70+ marketplaces including Amazon, Walmart, Target, eBay, TikTok Shop, and Mercado Libre. ROI Hunter is Pattern's advertising technology platform helping brands manage product-level performance across Meta, Google, Snap, TikTok, and OpenAI's ChatGPT.
You will join the Product Marketing team as a Demand Generation Manager, working in a hybrid setup based in Brno. This is a rare opportunity to be the fourth seat in the product quad alongside a Product Manager, Product Designer, and Lead Developer, involved from initial concept through customer adoption.
Day-to-day responsibilities include:
- Briefing US demand generation specialists on campaigns, newsletters, and blog content; validating messaging accuracy and analyzing results
- Meeting with the Alliance team weekly to review partner pipeline across Meta, Snap, and upcoming partnerships; identifying missing content, decks, or demos
- Collaborating with Pattern's ~8-person US BDR team on outbound messaging; bringing structure and reporting to ROI Hunter outreach
- Reviewing Pattern's events calendar, selecting high-value events, identifying target accounts to meet, and preparing custom content with the Sales team
- Translating product knowledge and messaging from product marketers into external campaigns and content
- Tracking and reporting top-level pipeline numbers to leadership
- Initiating groundwork on bringing existing Pattern brand customers into ROI Hunter as they expand into new markets
This role has significant growth potential as ROI Hunter expands globally, particularly in the US. You will join at a stage where the marketing engine is still being built, allowing you to shape demand generation strategy across markets rather than inherit an established playbook. Scope can expand to include larger shares of global demand generation strategy, broader US market responsibility, or wider responsibilities within Pattern's global marketing organization.
Success milestones: By 30 days, you'll be oriented and have met key stakeholders. By 60 days, you'll own at least two of five strategy pillars (inbound, partnerships, outbound, events, ecosystem activation) and work jointly with your manager on major initiatives like Pattern Accelerate. By 90 days, you'll carry 80-90% of the work with growing autonomy.
You'll report to Dominika Rakyta in Product Marketing, who will serve as your direct mentor. Day-to-day collaboration includes product marketers (who train you on product and messaging), US demand generation specialists (who execute paid, newsletter, and blog work from your briefs), and Pattern's Alliance, BDR, and events teams. Over time, you'll present results directly to Pattern leadership.
REQUIREMENTS:
- Real B2B SaaS demand generation experience with demonstrated pipeline building and quantifiable results (non-negotiable)
- Experience coordinating people who don't report to you; ability to execute through clear briefs, timelines, and influence in a matrixed organization
- Strong autonomy and project management habits; ability to self-prioritize, organize, and proactively update stakeholders
- Comfort with shifting priorities and ability to adapt quickly to change
- Experience marketing into the US or working in a US-style marketing organization (strong advantage)
- Fluent English (C1 or above) required; much of the day involves collaboration with US colleagues
- E-commerce or ad tech background is a nice-to-have but not required; product marketers will teach you the product and messaging
