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Gorgias is rebuilding its demand generation function from the ground up. This is a rare opportunity to be the first true campaign strategist on the team, defining the playbook rather than inheriting one.
You will own demand generation end-to-end across multiple channels. Your responsibilities include:
- Run paid media strategy, execution, and optimization across paid search, paid social, G2, and other paid advertising programs.
- Build and maintain email nurture programs designed to move leads through the funnel to sales.
- Own campaign strategy and execution across channels, converting product marketing positioning and messaging into campaign-ready programs that ship.
- Drive conversion optimization on landing pages and forms, partnering with the web developer to improve conversion rates.
- Own the lead-to-sales handoff: prepare campaign leads for sales and equip the sales team on how to work them.
- Establish pipeline targets and measurement frameworks—determining how many meetings, leads, and qualified leads are needed to generate X pipeline—and track against them. This measurement infrastructure doesn't exist today; you'll help create it.
- Apply ABM principles (platform-agnostic) across programs.
- Use AI daily as a power user to streamline repetitive work and find efficiencies in campaign operations.
- Test, learn, and work with the hiring manager to turn what works into documented, repeatable processes.
Gorgias is building a unified AI agent that sells, supports, and re-engages customers across the entire ecommerce journey. The company is focused on conversational commerce—making shopping feel more natural, human, and connected.
REQUIREMENTS:
- 3–5+ years in demand gen, growth marketing, or digital marketing at B2B tech companies
- Hands-on paid media experience across search and social, plus email marketing automation
- Genuine multichannel experience—running campaigns across channels yourself and collaborating with partner marketing, sales, and content teams
- Strategic campaign marketer mindset, not a specialist (not someone who has only ever run paid search inside a big company)
- Comfortable using AI tools to work faster and smarter in day-to-day work
- Builder mentality for a zero-to-one environment; ability to operate independently and thrive when processes are being built from scratch
- Resilient, direct, and unflappable; able to operate independently when needed
NICE TO HAVE:
- HubSpot experience
- Experience at a scrappy, high-growth, or chaotic-stage company where you had to figure things out without support teams
- Experience working with product marketing to convert positioning into campaign messaging
