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commercetools is seeking a Demand Generation Manager to own pipeline generation for a specific industry vertical within their composable commerce platform. You will report to the Demand Generation team and be responsible for translating vertical-specific insights into campaigns, programs, and events that generate qualified pipeline.
Key Responsibilities:
• Campaign Strategy & Execution: Build and run full-funnel demand generation plans including multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas within your assigned sector.
• Event & Field Marketing: Identify and prioritize industry events, conferences, and executive roundtables where your vertical's buyers congregate. Own end-to-end planning, budget management, and follow-up to convert attendance into pipeline.
• ABM Program Ownership: Partner with Sales and RevOps to identify target account lists and design tailored ABM plays including direct mail, targeted ads, personalized landing pages, and 1:1 outreach support for key accounts.
• Channel & Program Selection: Determine the optimal mix of channels—paid media, webinars, syndicated content, partner co-marketing, industry publications—and manage budget allocation across them.
• Use Case Activation: Translate use cases, case studies, and messaging from Product Marketing into campaign assets, landing pages, and outreach sequences suited to your audience.
• Pipeline Reporting & Optimization: Own and report against pipeline, MQL, and SQL targets for your vertical. Run test-and-learn cycles and continuously optimize based on performance data.
• Sales & BDR Alignment: Work closely with Sales and BDR teams to ensure campaigns are timed, targeted, and effectively followed up.
You are a creative, execution-oriented marketer comfortable owning a number and finding the fastest path to it. You excel at translating industry nuance into campaigns that resonate with specific, often risk-averse buyers, and are equally comfortable planning executive dinners and building paid ABM sequences.
This is a full-time hybrid position requiring three days per week in the London UK or Boston MA office.
Requirements:
• 3+ years of experience in Demand Generation, Performance Marketing, Account-Based Marketing, Industry Marketing, or Growth Marketing within B2B SaaS
• Hands-on experience running multi-channel campaigns and ABM programs from concept through pipeline reporting
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline
• Strong collaboration skills, comfortable working closely with Product Marketing, Sales, and RevOps
• Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools
• Bachelor's degree in Marketing, Business, Communications, or related field
• AI Aptitude: genuine curiosity for using AI tools to work smarter (campaign ideation, content drafting, targeting, reporting) with drive to implement them
